Description of Getresponse Zuul Get Response Header
Getresponse is primarily an email Advertising app Which Allows you to: Zuul Get Response Header
Import and host a mailing list and also capture data onto it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer these two channels – if telephone support is a deal-breaker for you then you may want to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it very frequently (a good thing) but once I have I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). Some of the live chat support I have received was excellent, and I have not needed to wait too long to talk to an agent; the email service less so.
Some of the comments I have from our readers does indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a number of these types of companies, I anticipate it often boils down to who you get daily. Zuul Get Response Header
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot people who didn’t engage with an e-newsletter you sent and put them in a section of subscribers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your emails, and period your future mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales page on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you could click on one of your subscribers and see where they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box seem somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and vision easily enough with all the controls provided; and of course there’s nothing to prevent you simply designing your HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty simple to find a good beginning point to get a template and edit it until you are delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be made in this region. Zuul Get Response Header
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can set them up so that instantly after someone signs up to your mailing list, they receive a welcome message in the business; a week later they could get a discount deal for some of your products or services; 3 months after they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and also action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes connected tastes
finished trades / targets
changes in user data
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link .
This type of performance goes far beyond what has traditionally been available from autoresponders, and lets you create a user journey that can be customised to the nth level.
To get a fast overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ program and up. Zuul Get Response Header
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads if, rather than simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this respect that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which can only be displayed 1,000 times a month.
Also, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse program (where the machine shows a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are certainly a useful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an extra $15 a month, however quite frustratingly, even though the add-on allows you to display an unlimited number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the more expensive plans (which I guess is exactly what Getresponse want one to do) .
Getresponse was ahead of its competitors for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Zuul Get Response Header
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is that the necessity to export data to CSV and back to your email marketing tool in order to do mailouts (or the necessity to export data from the email marketing tool into your CRM to add prospects to it).
When I saw Getresponse recently introducing a new CRM feature in their plans I was intrigued – this could potentially do away with all that info exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to perform rather basic tasks: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this operation is as follows:
You can add a contact to a specific point on a sales pipeline depending on the page of your site they finished a form on;
you could then send them a automated email tailored to that pipeline period a few days afterwards;
and dependent on the action they took with regard to this email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of the communication in the contact’s history. There’s currently no way of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it could do on the automation side is impressive. I’m optimistic that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database along with your webinar tool under the exact same roof is very appealing.
The pricing is also very aggressive also compared to established webinar solutions. For instance, among the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key competitors, particularly when you consider you could connect it in with a built-in CRM tool (more on that in a moment). Zuul Get Response Header
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important point to check at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their website:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, however, we are proud to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to take the organization’s word for this, but assuming it is accurate, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse really gives you the deliverability rate of every message in your email analytics – that is something I haven’t struck on rival products’ metrics. A thumbs up for this.
I do have to pull Getresponse on something relating to deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems using the less costly plans, competing goods don’t force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it really easy for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your record. A double opt-in process is best for verifying the people subscribing to your list are using real email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated according to a list comprising just real email addresses).
Now, the good news here is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds quite fine — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms off or on on particular devices or individual pages of your website. In the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse into a growth-hacking instrument called Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the webpages I want). Zuul Get Response Header
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance a little bit tricky at times).
1 area I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will make for a useful tool – it’s just that the execution of it might be somewhat better.
Additionally, as described above, the CRM instrument might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of readers it is possible to send to to 1000. It would be useful if this could be increased a bit, as it would help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional types of strategy to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that begins at $1199, with exact pricing depending on requirements (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Zuul Get Response Header
Distinctions of Each Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of all landing pages that allow split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – that performance isn’t accessible whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly if you’ve got a reasonably large number of email addresses onto your database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of mails per month to, you might discover that hosting it using Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on the number of emails you send per month too. If you’re happy to set a limit on the amount of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I can think of that comes from considerably cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — especially Mailchimp – offer completely free account for users with a small number of records (but these don’t offer the entire range of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about features? Zuul Get Response Header
Getresponse represents one of the more cost-effective tactics to host and speak with an email database.
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that offers this’all round’ proposition, and it’s what continues to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements could be made to the data capture types too, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst supplying just as much, if not more performance as them.
The discounts you get when paying for one or two decades of service are extremely generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and supplying deliverability statistics for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page creator – but bear in mind you have to be on a more expensive plan to get the fully functional version of the.
You are able to test all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can not control when and in which they’re displayed on your website.
CRM performance has to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing structure is a little confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Zuul Get Response Header