Primary Capabilities Zoho Email Autoresponder
Aweber provides you with the Following key attributes:
the capacity to import / server an email database
a vast assortment of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email performance
phone, email and live chat support
integrations with third party programs Zoho Email Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat support is available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat support.
Furthermore, there’s no hoops to Go through to get support – relevant phone number and email details can be viewed very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of simple access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber provide one of the largest sets of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them look slightly dated. I would believe them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the option of coding your own too. Zoho Email Autoresponder
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, although you can use this feature with any content that has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from the site – this is a large time-saver.
It is worth noting that You can not use the standard Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates that are specifically designed for this function.
On the other hand, there are quite Some of these to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works ok, but I think there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your emails are likely to appear more consistently and display more reliably across email customers – however only using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it’d be great to see a few of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the choice to add your readers to a certain pair of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Have to answer a few questions about how you gathered the information you’re importing. If your listing is on the larger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on consumer activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — along with the program of tags to ascertain what needs to be routed to whom and when (see previously ).
But I Think this operation should go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behaviour can activate mailouts.
By way of example, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Zoho Email Autoresponder
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’alright’.
On the plus side it is very easy To set up follow up emails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘targets’ or unite automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’ll probably need to look at other products, especially Getresponse, which provides’advertising automation’ performance that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have yet seeing the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The lack of this operation isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a great deal of campaigns each month.
Split testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the performance of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of distinct variations of your email (using either different content or subject headers), send them into a sample of your information, and your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could make and test four variants of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back during the next few months, but if you believe you’re going to want this functionality desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / information, such as
the Increase of lists over the years
an Summary of sign up methods
where people are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Appear to have the ability to acquire more of an overview of information in 1 place, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp present most of their reporting information on a single dashboard (that you can then use to drill down to specifics). Zoho Email Autoresponder
A Great feature of Aweber is the Flexibility it gives you around how you need to deal with the opt-in process.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing solutions provide their customers with this selection.
Aweber Provides a decent selection of integrations with different options. There are over 400 integrations available which enable you to join Aweber to different types of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of them involve dedicated widgets; others demand including a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that appears to be the default’standard’ email marketing choice for a great deal of programs ), but you also should not have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Segmenting information in Aweber is Fairly simple. You can create segments not only depending on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and simple to use.
It is a bit tricky however To work out how to reach the screen where you create the sections – you essentially have to go to some’handle subscribers’ section, search for a number of readers and save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
For instance, say you are a car dealer with a mailing list containing a field known as’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.
In an Perfect world you would only be Able to choose the applicable segments and deliver the message to those 3 groups. With Aweber however – this is not possible. You would have to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the broadcast; therefore ultimately it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better way.
Overall I would say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind available, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing alternative.
The primary Facets of the Item That would nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter may be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of technical abilities (you probably won’t have stuck, but if you do, you are able to talk to an actual human being on an actual phone line about your issue ).
Additionally, it’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made up your mind on if this is the e-marketing solution for you, here’s a simple breakdown of the important pros and cons of using it: Zoho Email Autoresponder
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options out there that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – whilst not the cheapest product of its type on the market, it is cheaper than many comparable solutions.
It enables you to choose whether to join people to your listing on a single or double opt-in basis.
It has good export performance, with the choice to import a broad range of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party tools and programs.
It includes a very large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you may use both area contents and user action (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll need to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that potential users may enjoy is that all attributes are available on all programs – unlike any competing goods you don’t need to be on more costly plans to unlock specific performance.
That said, The performance available on Aweber – as we’ll see below – is not necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t actually apply to very little lists nonetheless – if you have a little email database, a number of these competing goods are greater worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters which you can send them. For the sake of a comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these plans are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Of course, pricing Isn’t the Only variable you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you of course would be to avail of its free trial. Zoho Email Autoresponder