Primary Capabilities Zendesk Autoresponder
Aweber provides you with all the Following key features:
the ability to import / host the email database
a vast range of templates
some marketing automation performance
responsive email layouts
RSS / website to-email performance
phone, email and live chat service
integrations with third-party apps Zendesk Autoresponder
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat support is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat support.
Additionally, there’s no magic to Go through to get service – relevant phone number and email details can be viewed quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this sort of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber provide one of the biggest collections of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I’d believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the option of coding your own too. Zendesk Autoresponder
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, although technically you can use this attribute with any material that has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this can be a big time-saver.
It’s worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are specifically designed for this purpose.
On the plus side, there are quite Some of them to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works fine, but I believe there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your mails are likely to seem more consistently and exhibit more faithfully across email clients – but merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be great to find some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a certain set of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Have to answer a few questions about how you gathered the data you are importing. If your list is on the larger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on user activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — along with the program of tags to determine what needs to be routed to whom and when (see previously ).
But I Think this operation should go a bit further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behavior can activate mailouts.
For instance, at Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Zendesk Autoresponder
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand it is very Straightforward To install follow up emails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or combine automation rules with tagging to create autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’re likely going to need to appear at other goods, particularly Getresponse, which provides’advertising automation’ functionality that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this day and age of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however regarding the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The lack of this functionality isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a great deal of campaigns each month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the operation of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a few different versions of your email (using either different content or subject headers), send them to a sample of your data, and your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could make and test four variations of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales team that it is coming back during the next few months, but if you think you’re going to need this functionality urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor crucial stats like open rate, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / advice, including
that the growth of lists over time
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical place )
the background of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Appear to have the ability to get more of an summary of information in one place, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current all their reporting information on one dashboard (that you can then use to drill down to specifics). Zendesk Autoresponder
A nice feature of Aweber is the Flexibility it gives you around how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; dual opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their customers with this choice.
Aweber Offers a decent range of integrations with other options. You will find over 400 integrations available which enable you to connect Aweber to various types of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of them involve committed widgets; others involve adding a snippet of code into a site; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (that appears to be the default’standard’ email marketing choice for a lot of apps), but you should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty straightforward. You can create sections not only based on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to get to the screen where you make the segments – you basically have to go to some’handle subscribers’ section, search for a number of readers and then save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at once, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you’re a car dealer with a mailing list comprising a field known as’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in one go.
In an ideal world you’d only be Able to select the relevant segments and deliver the message to all those three classes. With Aweber however – that isn’t possible. You would need to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the air; therefore ultimately it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not the best product of its own Kind accessible, but it is reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing solution.
The primary aspects of the product That would nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be especially important for some potential customers, especially those starting out in e-marketing without a truckload of technical skills (you probably won’t get stuck, but if you do, you are able to talk to an actual human being on an actual telephone line about your problem).
Additionally, it’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made up your mind on whether this is the e-marketing alternative for you, here’s a brief breakdown of the key advantages and disadvantages of utilizing it: Zendesk Autoresponder
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options out there that offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – whilst not the cheapest product of its type out there, it’s cheaper than many similar solutions.
It enables you to choose whether to join people to your list on a single or double opt-in basis.
It has good import functionality, with the option to import a broad assortment of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party tools and programs.
It includes a very large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber to get a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that potential users may like is that all attributes are available on all programs – unlike some competing products you do not need to be on more costly plans to unlock certain performance.
That said, The performance on Aweber – as we’ll see below – is not always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t actually apply to very little lists nonetheless – if you have a small email database, several of the competing goods are greater worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses as outlined previously, but they limit the number of e-newsletters which it is possible to send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these plans are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But normally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you should base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you of course would be to avail of its free trial. Zendesk Autoresponder