Description of Getresponse Youtube Setting Up Marketing Email Software
Getresponse is primarily an email Advertising app Which Allows you to: Youtube Setting Up Marketing Email Software
Import and host a mailing list and catch data onto it
generate newsletters which can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the phone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer these two channels – if telephone support is a deal-breaker for you you may want to consider Aweber, which still provides it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I have never needed to use it very frequently (a fantastic thing) but when I’ve I have found it to be a small mixed bag (less of a good thing). Some of those live chat service I have received was outstanding, and I haven’t needed to wait too long to talk to an agent; the email support .
Some of the feedback I’ve got from our readers does suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these kinds of businesses, I anticipate it boils down to that you get on the day. Youtube Setting Up Marketing Email Software
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter that you shipped and put them in a section of subscribers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action on your mails, and time your prospective mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you can click on one of your readers and see in which they signed up from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied out of the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and vision easily enough with all the controls provided; and naturally there’s nothing to stop you designing your HTML email template and importing the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, so it’s generally pretty straightforward to find a good starting point for a template and edit it until you’re delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements that could be made in this area. Youtube Setting Up Marketing Email Software
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can set them up so that instantly after someone signs up to a mailing list, they receive a welcome message from the business; a week later they can get a discount offer for a number of your products or services; three weeks after they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the example above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact preferences
finished trades / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This type of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to make an individual travel that may be customised to the nth degree.
For a fast overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available on the pricier programs – the’Guru’ plan and up. Youtube Setting Up Marketing Email Software
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads in the event, instead of simply directing people to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something very beneficial in this regard that most of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create 1 landing page, that could simply be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (where the system indicates a sample of your users different versions of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a helpful feature – then it’s definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 a month, but very frustratingly, although the add-on allows you to display an infinite amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I guess is exactly what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive record of your e-newsletter – you just hit a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Youtube Setting Up Marketing Email Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is that the need to export data to CSV and back into your email marketing instrument as a way to do mailouts (or the necessity to export info from the email marketing tool into your CRM to add prospects to it).
When I watched Getresponse recently introducing a brand new CRM feature in their plans I had been intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your website they finished a form on;
you could then send a automated email tailored to that pipeline period a few days later;
and dependent on the action they took with regard to that email (clicking on a particular link ) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a list of the communication from the contact’s history. There’s currently no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, if you click on a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your prospects are not displayed. To observe this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this does not display their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it can do on the automation side is impressive. I am hopeful that this attribute becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of getting your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very competitive too by comparison to based webinar solutions. By way of example, among the primary webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, especially when you consider you could link it in with a built-in CRM tool (more on that in a moment). Youtube Setting Up Marketing Email Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously a very important point to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, nevertheless, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the company’s word for this, but assuming it is accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something that I haven’t struck on competing products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties utilizing the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you use use one opt-in procedure, the individual signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your record. A dual opt-in process is best for verifying the people subscribing to a record are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list comprising just email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds quite fine — but to be honest, I think there’s a lot of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on particular devices or pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse into some growth-hacking tool called Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the webpages I want). Youtube Setting Up Marketing Email Software
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain functionality a bit tricky at times).
One area I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of articles and move them around an e-newsletter, in practice it is fairly user friendly to use and can cause accidental deletion of content, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will result in a useful tool – it is only that the implementation of it might be rather better.
Also, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse supplies is completely functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it limits the number of readers you can send to 1000. It would be good if this could be increased a bit, as it would help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that starts at $1199, with exact pricing depending on prerequisites (if you are interested in the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Youtube Setting Up Marketing Email Software
Distinctions of Every Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – that functionality is not available whatsoever around the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you’ve got a fairly high number of email addresses on your database.
By way of example, in case you’ve got a mailing list comprising between 9,000 and 10,000 records that you wish to send an unlimited number of mails each month to, then you’ll discover that hosting it using Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your database but on how many emails you send a month also. If you’re delighted to set a limit on the amount of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your list, it may sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing suppliers — notably Mailchimp – provide completely free account for users with a small number of documents (but these do not supply the full assortment of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Youtube Setting Up Marketing Email Software
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any competing product that offers this’all around’ proposal, and it’s what continues to convince us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture forms also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst offering just as much, if not more functionality as them.
The discounts you get when paying for a couple of years of support are very generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing characters on its own website and supplying deliverability statistics for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully functional version of the.
You can test out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and in which they’re displayed on your site.
CRM performance has to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a bit confusing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages to to 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Youtube Setting Up Marketing Email Software