Description of Getresponse You Get Response
Getresponse is primarily an email Advertising app Which Allows you to: You Get Response
Import and host a mailing list and catch data on it
create newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does this provide all the key stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you you might wish to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve not had to use it very frequently (a good thing) but once I have I have discovered it for a small mixed bag (less of a fantastic thing). Some of those live chat service I’ve received has been excellent, and I have not needed to wait too long to chat with a broker; the email support less so.
Some of the comments I’ve got from our readers does indicate that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a number of these types of companies, I expect it often boils down to that you get daily. You Get Response
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify people who did not participate with an e-newsletter you shipped and put them in a segment of subscribers which you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your emails, and period your future mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user info – you can click one of your subscribers and see in which they signed from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls provided; and of course there’s nothing to stop you designing your HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it is generally pretty straightforward to find a good starting point to get a template and edit it before you are happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options are not very extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements which could be created in this region. You Get Response
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can put them up so that immediately after someone signals up to a mailing list, they receive a welcome message in the company; a week later they can receive a discount offer for a number of your products or services; 3 months later they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected preferences
completed trades / goals
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and lets you make an individual travel that can be customised to the nth degree.
For a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available to the pricier programs – the’Guru’ plan and up. You Get Response
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads if, instead of simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which could only be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system shows a sample of your users different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 per month, however very frustratingly, even though the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for one of the more expensive programs (which I guess is exactly what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape style. You Get Response
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the necessity to export data to CSV and back to your email marketing instrument as a way to perform mailouts (or the need to export info from your email marketing tool in your CRM to add prospects to it).
When I saw Getresponse recently introducing a new CRM attribute into their plans I was intrigued – that could potentially do away with all that info exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your website that they completed a form ;
you could then send them a automated email tailored to that pipeline period a few days afterwards;
and based on the action they took with regard to that email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of this communication from the contact’s history. There is now no method of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, when you click a contact in a deal pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and then input the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it can do on the automation side is impressive. I’m hopeful that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive also compared to based webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, especially once you believe that you can connect it in with a built-in CRM tool (more about that in a moment). You Get Response
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important point to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we’re often asked about the quality of the deliverability rate. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, however, we are proud to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to take the company’s term for this, but assuming it’s accurate, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something that I have not encountered on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability problems utilizing the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one opt-in process is that it makes it very easy for users to subscribe to a mailing list; it also generally increases conversion rate and so the amount of subscribers on your record. A dual opt-in procedure is better for verifying that the folks subscribing to a list are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated according to a list containing only email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty good — but to be honest, I think there is a lot of room for advancement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controllers are provided by Getresponse to switch forms on or off on particular devices or individual pages of your site. In the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I link my Getresponse into a growth-hacking tool called Sumo (that allows me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the webpages I need ). You Get Response
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality just a little bit tricky at times).
1 area I think that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and move them around an e-newsletter, in practice it’s quite clunky to use and may lead to accidental deletion of material, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will result in a helpful tool – it is only that the implementation of it might be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it limits the amount of subscribers it is possible to send to to 1000. It would be useful if this could be raised a little, as it might help potential users try the tool out in more’real-world’ scenarios.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional kinds of strategy to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this starts at $1199, using exact pricing based on requirements (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. You Get Response
Distinctions of Each Plan
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – that functionality is not available at all around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a fairly high number of email addresses on your own database.
By way of example, if you have a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of mails each month to, you’ll find that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your database however on how many emails you send a month too. If you’re delighted to limit the amount of mails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The sole well-known service that I can think of that comes from considerably more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – provide free account for users with a small number of records (but these do not supply the entire assortment of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? You Get Response
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any competing product that delivers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture forms also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
All in all though I rate Getresponse very tremendously – you receive substantial bang for your buck with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst offering as much, or even more functionality as them.
The discounts you receive when paying for one or two years of support are extremely generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and providing deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It comes with a useful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully operational version of this.
You can try all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and where they’re displayed on your site.
CRM performance has to be improved considerably before it can be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing products.
The pricing structure is a little perplexing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. You Get Response