If I asked you to name an email Marketing tool, what would you say? Ymlp
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising continues to be Dominated by the same big players for the previous decade. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Ymlp
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, website, Business, address, business size, list size and also the kind of content you intend to send.
Then, you need to confirm your Site (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is associated to this domain so they could email you a verification link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you’re a fantastic fit for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and play with the attributes, but you won’t be able to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures aren’t perfect for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We will get to automations soon, do not worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the option of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few additional options, the Majority of these will follow The same step-by-step process of a standard effort.
So let us walk you through it.
As Soon as You click to create your effort, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from one of their pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Types of content to your email, including videos, merchandise columns, and societal connections.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your classes or sections.
The tab also allows one To build segment-like rules , in case your targeting is not quite perfect.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Ymlp
Managing Your Clients
Possessing granular control over your readers is arguably among The most essential facets of any email marketing software now.
Because highly personalized efforts are necessary if You are searching to increase opens, clicks, and, above all, your own conversions.
And while most providers Permit You to”tag” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a section only when they meet the Specified principles, and will be automatically inserted or eliminated so.
Here is what setting up a rule looks like:
Notice the way you can even blend Principles, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — that we’ll get to in a minute — and they have no value besides what you actually call them.
As you Begin to use this stage, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors together based on a common denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular areas, such as title, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers along with Your custom field information in distinct columns… or may simply add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much into the shape Stuff here since I have a whole section on that below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, once you’ve collected your custom field information from fresh Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important to understand this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their subscriber Management and personalization features on point. Ymlp
If you are not impressed with what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a fantastic foundation to work from if, like the majority of us, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They finally do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and this is better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to display it on specific pages.
Despite starting off super basic, the form designer lets you To customize everything in the kind style, fields, background, title, input fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To envision your own backup in real time.
It would have been nice to have Some templates, but as you know, there is more to some form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding additional fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That can replace the embedded form and prevents users .
Last but certainly not least, you Can assess the way your form displays on mobile by shifting the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a fantastic foundation to work from and the editor is at least as simple to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup forms.
And, like before, you can play the styling options to get it Matched up with your branding.
Last, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
That is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see how your subscribers interacted with your emails compared to another.
Reports for automations are Accessible under the’Automations’ tab, even although I found to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available data more than enough to fulfill their demands.
What’s email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can’t be said for every email marketing software.
After establishing your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, including a Delay, a conditional split, or an act, such as transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It is just much less efficient…. yet.
Another matter of efficiency here is when generating new emails In the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your topic line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, however, as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, which means it’s possible to find an idea of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will likely find this a downgrade in functionality.
It’s fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there is 1 Kind of automation You won’t find in MailerLite, and I think that it’s important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with the pages on your site.
This Sort of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. Ymlp
The Price of MailerLite is undoubtedly among those tools biggest Selling points, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your emails using this plan, it is still an wonderful alternative for anyone starting out.
And what about the top programs?
It turns out, at approximately half the Cost of the competition on average, MailerLite is undoubtedly one of the cheapest options on the industry. Plus, if you’re willing to pay annually, you can also get a much greater discount.
In fact, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is among the very few email advertising tools The (very crowded) industry in recent years, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you From the comments. Ymlp