Description of Getresponse Www Getresponse Com
Getresponse is primarily an email Advertising program that allows you to: Www Getresponse Com
Import and host a mailing list and also capture data onto it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all of the key stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the phone service has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer both of these channels – if phone service is a deal-breaker for you you may want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have not had to use it quite often (a good thing) but once I have I’ve found it to be a bit of a mixed bag (less of a fantastic thing). Some of the live chat service I have received has been excellent, and I haven’t had to wait too long to talk to an agent; the email service less so.
Some of the comments I have from our readers does indicate that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these types of companies, I anticipate it boils down to who you get on the day. Www Getresponse Com
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter that you sent and put them in a segment of readers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your emails, and period your prospective mailouts based on this information
’email ROI’: by incorporating some monitoring code into your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you could click on one of your readers and see where they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box seem somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough using the controls provided; and of course there’s nothing to prevent you simply designing your HTML email template and importing the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good starting point to get a template and then edit it before you’re delighted with the design.
If you are really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be created in this region. Www Getresponse Com
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you personally — you can set them up so that immediately after somebody signals up to your mailing list, they receive a welcome message in your company; a week later they could receive a discount offer for a number of your goods or services; three months after they could receive an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages can be triggered by user actions or information, such as:
contributors to certain lists
changes connected tastes
completed transactions / goals
changes in user information
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link etc..
This type of performance goes far beyond what has traditionally been available from autoresponders, and lets you make an individual journey that may be customised to the nth level.
To get a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ program and upward. Www Getresponse Com
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this respect that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, that can simply be displayed 1,000 times a month.
Additionally, and very importantly, you can not utilize the landing page A/B testing performance on the cheapest Getresponse plan (whereby the machine shows a sample of your customers different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they’re unquestionably a helpful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 a month, but quite frustratingly, although the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so that you may preview what your email looks like when the display is employed in either portrait or landscape mode. Www Getresponse Com
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the need to export information to CSV and back to your email marketing tool in order to do mailouts (or the need to export info from the email marketing tool into your CRM to add prospects to it).
When I saw Getresponse recently introducing a new CRM feature in their plans I was intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your website that they finished a form ;
you could then send a automated email tailored to that pipeline period a couple of days afterwards;
and based on the actions they took in regards to this email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It is very clever stuff, and that I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of this communication in the contact’s history. There’s now no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact in a bargain pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, search for your contact in the contacts section and click in their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the things it could do on the automation side is remarkable. I’m optimistic that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database along with your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive also compared to established webinar solutions. For instance, among the primary webinar services, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might also buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key competitors, especially once you consider you could connect it in using a built-in CRM tool (more about this in a minute ). Www Getresponse Com
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important point to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it in their website:
At GetResponse we’re often asked about the quality of the deliverability speed. Since deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers jointly, however, we’re pleased to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to choose the company’s term for this, but assuming it’s true, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – that is something that I have not struck on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on something concerning deliverability however: to guarantee a high deliverability speed, it is a good idea to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems utilizing the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize one opt-in procedure, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the number of readers on your record. A double opt-in process is better for verifying that the folks subscribing to a record are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list containing only real email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds quite good — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. At the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I connect my Getresponse to a growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the webpages I want). Www Getresponse Com
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain performance just a bit tricky at times).
1 area I think that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and transfer them about an e-newsletter, in practice it is quite clunky to use and can lead to accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a helpful tool – it’s only that the implementation of it could be rather better.
Also, as explained above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is fully functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers you can send to 1000. It would be useful if that could be raised a bit, as it might help potential users try the tool out in more’real-world’ situations.
There are three main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: that starts at $1199, with exact pricing depending on prerequisites (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Www Getresponse Com
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of landing pages which enable split testing and boundless views if you’re on a’Pro’ plan or greater
Webinars – that functionality is not available whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially in case you have a reasonably high number of email addresses on your own database.
By way of instance, if you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an unlimited number of emails per month to, then you’ll find that hosting it using Getresponse costs $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your database however on how many emails you send per month too. If you are delighted to limit the number of emails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service I can think of that comes in considerably cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – offer completely free accounts for users with a small number of records (but these don’t supply the full range of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Www Getresponse Com
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that offers this’all around’ proposition, and it’s what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture forms also, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the service offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst supplying as much, if not more functionality as them.
The reductions you receive when paying upfront for one or two decades of service are very generous – you will be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its site and supplying deliverability statistics for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and in which they’re displayed on your website.
CRM functionality needs to be improved considerably before it can be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Www Getresponse Com