Main Features Writing Autoresponder Emails
Aweber provides you with all the Following key features:
the ability to import / server an email database
a vast assortment of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email performance
telephone, email and live chat support
integrations with third-party programs Writing Autoresponder Emails
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat support.
Additionally, there’s no magic to Go through to contact support – relevant phone number and email details can be viewed very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this type of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber supply one of the biggest collections of e-newsletters templates accessible: there are over 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of coding your own too. Writing Autoresponder Emails
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, although you can take advantage of this feature with any content that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your site – this can be a big time-saver.
It’s worth noting however that You can not use the normal Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates which are specifically designed for this purpose.
On the plus side, there are quite A few of these to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works fine, but I believe there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your emails are likely to appear more consistently and display more reliably across email customers – but merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be nice to find a few of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your readers to a particular set of autoresponders, and label them. Not all competing products allow the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Need to answer a few questions about how you gathered the data you are importing. If your list is on the larger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user actions: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — and the application of tags to ascertain what needs to be routed to whom and when (see above).
But I Think this functionality needs to go a bit further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behaviour can trigger mailouts.
By way of instance, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Writing Autoresponder Emails
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’alright’.
On the plus side it is very easy To set up follow up mails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social media’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a bit more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or combine automation rules with tagging to make autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’re likely going to need to look at other goods, especially Getresponse, which provides’marketing automation’ functionality that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of smartphones and tablets, this definitely is a good feature.
One minor Gripe I have yet seeing the reactive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a few different variations of your email (using either differing content or subject headers), send them into a sample of your information, and your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to make and examine four variants of an email (making Awber’s split testing functionality better than most leading rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales staff that it’s coming back over the upcoming few months, but if you think you are likely to need this operation desperately you might be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / information, including
the growth of lists over time
an overview of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Appear to have the ability to acquire more of an summary of information in one spot, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp present all their reporting data on one dashboard (which you can then use to drill down to specifics). Writing Autoresponder Emails
A Great feature of Aweber is the Flexibility it provides you around how you want to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Provides an adequate range of integrations with other options. There are more than 400 integrations available which enable you to join Aweber to different kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of them involve committed widgets; others demand adding a snippet of code into a site; others demand a sync tool like Zapier.
It is uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that appears to be the default’standard’ email advertising option for a great deal of apps), but you shouldn’t have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty straightforward. You may produce segments not only depending on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to get to the screen where you make the sections – you essentially have to go to a’handle subscribers’ section, search for a number of subscribers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you’re a dealership with a mailing list containing a field called’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in one go.
In an ideal world you’d just be Able to select the relevant segments and send the message to those three classes. With Aweber though – this is not possible. You’d need to either send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the air; therefore finally it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I would say Aweber is a Strong email marketing instrument.
It is not the best product of its own Kind available, but it’s reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing alternative.
The primary Facets of the product That would nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be particularly critical for some potential customers, particularly those starting out in e-marketing without a truckload of specialized skills (you probably won’t get stuck, but if you do, you can speak with an actual person being on a real telephone line about your problem).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made up your mind on if this is actually the e-marketing alternative for you, here is a simple breakdown of the important pros and cons of utilizing it: Writing Autoresponder Emails
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options out there that offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its type out there, it’s cheaper than many comparable options.
It enables you to choose whether to subscribe people to your list on a single or double opt-in basis.
It’s good export functionality, with the option to import a broad range of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party tools and programs.
It includes an extremely large range of templates – more than its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you may use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber for a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that prospective users may like is that all of features are available on all programs – unlike any competing goods you don’t have to be on more costly plans to unlock certain functionality.
Nevertheless, The performance on Aweber – as we’ll see below – is not always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not really apply to very little lists however – if you’ve got a small email database, several of these competing goods are better worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses as outlined above, but they restrict the amount of e-newsletters which it is possible to send them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But normally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you should base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you naturally would be to avail of its free trial. Writing Autoresponder Emails