Description of Getresponse WordPress Getresponse
Getresponse is primarily an email Advertising app Which Allows you to: WordPress Getresponse
Import and host a mailing list and capture data on it
generate newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the key features to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer both of these stations – if telephone service is a deal-breaker for you you may want to contemplate Aweber, which still provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve not had to use it quite frequently (a good thing) but once I have I have discovered it to be a small mixed bag (less of a good thing). A number of the live chat support I’ve received has been outstanding, and I have not needed to wait too much time to chat with a broker; the email service .
Some of the comments I have from our readers does indicate that there do need to be improvements made in terms of the quality of service Getresponse offer. Much like a number of these kinds of businesses, I expect it boils down to that you get daily. WordPress Getresponse
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter that you shipped and put them in a segment of readers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it on your mails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you can click one of your readers and see where they signed up from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) however Getresponse’s reporting application is decidedly one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and naturally there is nothing to stop you simply designing your HTML email template and importing the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, so it is generally pretty simple to locate a good starting point to get a template and edit it until you’re delighted with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this region. WordPress Getresponse
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can put them up so that immediately after someone signals up to your mailing list, they receive a welcome message from your business; a week after they can receive a discount offer for some of your goods or services; 3 weeks after they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the example above, and also action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes in contact preferences
completed trades / targets
changes in user data
Recently Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This kind of functionality goes way beyond what’s traditionally been available from autoresponders, and allows you to create an individual journey that may be customised to the nth level.
To get a fast overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available to the pricier programs – the’Guru’ plan and up. WordPress Getresponse
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, instead of simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this regard that most of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which could only be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine shows a sample of your users different variations of your landing page, computes conversion rates, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they are unquestionably a helpful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on for an additional $15 per month, however quite frustratingly, even though the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I guess is exactly what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the display is used in either portrait or landscape style. WordPress Getresponse
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the need to export data to CSV and back to your email marketing instrument as a way to perform mailouts (or the need to export info from your email marketing tool in your CRM to include leads to it).
So when I watched Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it to perform rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site that they completed a form ;
you can then send them a automated email tailored to that pipeline stage a few days later;
and based on the action they took with regard to that email (clicking on a certain link etc) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of the communication from the contact’s history. There’s currently no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, if you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads aren’t displayed. To observe this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain right to a pipeline and enter the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it can do on the automation side is remarkable. I’m hopeful that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database along with your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key competitors, especially when you consider you could link it in with a built in CRM tool (more about that in a moment). WordPress Getresponse
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always a very important thing to look at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, nevertheless, we are proud to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to choose the company’s word for this, but supposing it’s true, it is a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of each message on your email analytics – that is something I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability problems using the less costly plans, competing goods don’t force you to invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use one opt-in procedure, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it very easy for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the amount of readers on your list. A dual opt-in procedure is better for verifying the people subscribing to a list are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated based on a list containing only real email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds quite good — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on specific devices or pages of your site. At the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse to some growth-hacking tool named Sumo (that allows me to change pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the pages I want). WordPress Getresponse
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance a bit tricky at times).
One place I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a useful instrument – it is only that the execution of it might be rather better.
Additionally, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers it is possible to send to to 1000. It would be good if this could be raised a bit, as it would help prospective users try out the tool in more’real world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional types of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that begins at $1199, with exact pricing depending on prerequisites (if you are interested in the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. WordPress Getresponse
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of landing pages that allow split testing and boundless views if you are on a’Guru’ program or higher
Webinars – that functionality is not accessible at all around the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a reasonably large number of email addresses onto your own database.
By way of example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you want to send an infinite number of emails per month to, you might find that hosting it using Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your own database however on how many emails you send per month too. If you are delighted to set a limit on the number of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I can think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – offer completely free accounts for users with a few records (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? WordPress Getresponse
Getresponse represents one of the more cost-effective ways to host and communicate using an email .
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that delivers this’all around’ proposal, and it’s what continues to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture forms too, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
All in all though I rate Getresponse very tremendously – you receive substantial bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in some cases, significantly so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying for one or two years of support are very generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its website and providing deliverability data for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a useful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You can try all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality has to be improved considerably before it could be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a little confusing, with users having to pay something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. WordPress Getresponse