Primary Capabilities WordPress Email Autoresponder
Aweber provides you with all the Following key features:
the capacity to import / server the email database
a vast range of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third-party apps WordPress Email Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat support.
Additionally, there’s no hoops to Proceed through to get support – related phone number and email details can be viewed quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Advertising, then this sort of simple access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber supply one of the biggest collections of e-newsletters templates accessible: there are over 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them look slightly dated. I would consider them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the choice of communicating your own also. WordPress Email Autoresponder
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you specify. In Aweber, this is called’Blog broadcasts’, though technically you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your site – this is a large time-saver.
It’s worth noting however that You can not use the normal Aweber template designs for RSS-to-email functions – you need to choose from a set of templates that are specifically designed for this purpose.
On the plus side, you will find quite A few of them to pick from – over most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I think there’s definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your emails are likely to seem more consistently and display more reliably across email clients – however only using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be great to see some of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you are Given the choice to add your subscribers to a particular pair of autoresponders, and tag them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Need to answer some questions about how you collected the information you’re importing. If your list is on the larger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see previously ).
But I Think this functionality should go a bit further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behaviour can activate mailouts.
For example, at Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. WordPress Email Autoresponder
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’okay’.
On the other hand It’s very easy To install follow up mails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a little more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘targets’ or unite automation principles with tagging to make autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’re likely going to should look at other goods, especially Getresponse, which provides’marketing automation’ performance that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a lot of campaigns each month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, tracking the performance of eachand every sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you create a couple of distinct versions of your email (using either differing content or subject headers), send them to a sample of your information, and your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to make and examine four variations of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it is coming back over the next few months, but if you think you’re going to want this functionality desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats such as open Pace, clickthroughs and bounces, you can also look in a lot of other useful analytics / advice, such as
that the Increase of lists over time
an overview of sign up methods
where people are opening your email (i.e., geographical place )
the history of an individual’s action – you can view past opens and clicks etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two goods you Appear to have the ability to acquire more of an summary of information in 1 place, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current all the reporting data onto a single dashboard (which you can then use to drill down to particulars ). WordPress Email Autoresponder
A nice feature of Aweber is that the Flexibility it gives you around how you want to deal with the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing solutions provide their clients with this choice.
Aweber Provides a decent range of integrations with different solutions. You will find over 400 integrations available which allow you to join Aweber to various kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of these involve committed widgets; others involve adding a snippet of code into a website; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug to other software quite as easily as Mailchimp (that appears to be the default option’standard’ email marketing option for a lot of apps), but you also should not have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Fairly simple. You can create segments not only depending on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and easy to use.
It’s a bit tricky however To figure out how to reach the screen where you make the sections – you essentially have to visit a’handle subscribers’ section, search for a number of subscribers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you are a car dealer having a mailing list comprising a field called’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three segments in one go.
In an ideal world you would only be Able to choose the applicable segments and send the message to those three groups. With Aweber though – this isn’t possible. You would need to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the broadcast; therefore ultimately it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better way.
Overall I’d say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its own Kind accessible, but it’s reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing alternative.
The primary aspects of the Item That will nudge me Aweber’s direction are its ease-of-use and thorough support. The latter might be especially important for some potential users, especially those starting out in e-marketing with no truckload of specialized abilities (you likely won’t get stuck, but if you do, you can talk to a real person being on a real telephone line about your problem).
In Addition, It’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made up your mind on if this is the e-marketing solution for you, here’s a simple breakdown of the key pros and cons of using it: WordPress Email Autoresponder
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – whilst not the most expensive product of its type on the market, it’s cheaper than several comparable solutions.
It enables you to choose whether to join people to your listing on a single or double opt-in basis.
It’s good import performance, with the option to import a broad range of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party applications and programs.
It comes with an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both area contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber to get a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that potential users might enjoy is that all features are available on all programs – unlike any competing products you do not need to be on more expensive plans to unlock specific functionality.
That said, The functionality available on Aweber – as we will see below – isn’t necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is more basic however).
It’s worth noting that the aforementioned Comparisons do not actually apply to very little lists nonetheless – if you’ve got a small email database, several of these competing products are greater worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses as outlined above, but they restrict the number of e-newsletters that it is possible to send to them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you naturally would be to avail of its free trial. WordPress Email Autoresponder