Main Capabilities WordPress Autoresponder
Aweber provides you with all the Following key features:
the ability to import / server an email database
a wide range of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email performance
phone, email and live chat support
integrations with third party apps WordPress Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat service is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer live or email chat support.
Furthermore, there’s no magic to Go through to contact support – relevant phone number and email details can be viewed very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this type of simple access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber supply one of the largest collections of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them seem slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the option of communicating your own also. WordPress Autoresponder
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, although you can use this attribute with any material that has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your site – this is a large time-saver.
It is worth noting that You can’t use the normal Aweber template designs for RSS-to-email functions – you have to pick from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite Some of them to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works fine, but I believe there’s definitely some massive space for improvement here.
1 thing that you can not use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to appear more consistently and display more reliably across email clients – however only using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be nice to see a few of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the option to add your readers to a certain set of autoresponders, and label them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Have to answer some questions regarding how you gathered the information you’re importing. If your list is on the bigger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user activities: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — and the program of tags to determine what should be routed to whom and when (see previously ).
However, I Think this operation should go somewhat further actually – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behaviour can activate mailouts.
By way of example, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. WordPress Autoresponder
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’alright’.
On the other hand It’s very Straightforward To install follow up emails based on time period – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social media’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or combine automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in actually advanced ways, you’ll probably need to appear at other goods, particularly Getresponse, which supplies’marketing automation’ functionality that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The lack of the operation is not a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a lot of campaigns every month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the operation of each, and sending the’best’ variant to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few different variations of your email (using either differing content or theme headers), send them into a sample of your data, along with your e-marketing option will roll the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could make and examine four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their own sales team that it is coming back over the next few months, but if you believe you are likely to need this functionality urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats like open Pace, clickthroughs and bounces, you can also look in a lot of other useful analytics / advice, including
the Increase of lists over time
an Summary of sign up approaches
where people are opening your email (i.e., geographical location)
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Appear to have the ability to get more of an summary of information in one place, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present all their reporting data on a single dashboard (that you can then use to drill down to particulars ). WordPress Autoresponder
A Great feature of Aweber is the Flexibility it provides you around how you need to deal with the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their clients with this choice.
Aweber Provides an adequate selection of integrations with different solutions. You will find more than 400 integrations available which allow you to connect Aweber to various kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of these involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (which seems to be the default’standard’ email marketing choice for a great deal of apps), but you also should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly simple. You can create segments not only depending on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and simple to use.
It’s a little bit tricky however To figure out how to get to the screen where you make the segments – you basically have to visit some’handle subscribers’ section, search for a number of subscribers and save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at once, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you’re a dealership having a mailing list comprising a field known as’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in 1 go.
In an Perfect world you’d only be Able to select the relevant segments and send the message to all those three classes. With Aweber though – that is not possible. You’d need to either send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the air; therefore finally it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I’d say Aweber is a Solid email marketing tool.
It is not the best product of its Kind available, but it is reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing alternative.
The primary aspects of the product That would nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter might be particularly important for some potential customers, particularly those starting out in e-marketing with no truckload of specialized abilities (you likely won’t get stuck, but if you do, you can speak with an actual person being on a real phone line about your issue ).
In Addition, It’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made up your mind on if this is actually the e-marketing alternative for you, here is a simple breakdown of the key advantages and disadvantages of using it: WordPress Autoresponder
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market that offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it’s more affordable than many similar options.
It lets you choose whether to join people to your listing on a single or double click basis.
It has good import performance, with the choice to import a broad assortment of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good assortment of third party applications and apps.
It comes with a very large range of templates – more than its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you may use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that potential users might like is that all features are available on all plans – unlike some competing goods you do not have to be on more costly plans to unlock certain functionality.
That said, The performance available on Aweber – as we’ll see below – isn’t always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons don’t really apply to very small lists however – if you have a small email database, a number of these competing goods are greater value.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses outlined above, but they restrict the amount of e-newsletters that you can send them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these programs are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally is to avail of its free trial. WordPress Autoresponder