Description of Getresponse Windows Email Marketing Software Free
Getresponse is primarily an email marketing app that allows you to: Windows Email Marketing Software Free
Import and host a mailing list and capture data onto it
generate newsletters that can be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer these two channels – if telephone service is a deal-breaker for you then you may want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve never needed to use it quite frequently (a good thing) but when I have I’ve found it for a small mixed bag (less of a good thing). Some of the live chat service I’ve received was excellent, and I haven’t had to wait too much time to chat with an agent; the email support less so.
Some of the comments I have from our readers does suggest that there do have to be improvements made concerning the quality of service Getresponse offer. As with a number of these types of businesses, I anticipate it often boils down to who you get on the day. Windows Email Marketing Software Free
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter that you sent and put them in a section of readers that you may then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your emails, and time your prospective mailouts according to this information
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user info – you can click one of your subscribers and see in which they signed from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls supplied; and of course there is nothing to stop you designing your HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty straightforward to locate a good beginning point to get a template and edit it until you are happy with the plan.
If you’re really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be made in this area. Windows Email Marketing Software Free
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can set them up so that immediately after somebody signs up to your mailing list, they get a welcome message in the business; a week later they could receive a discount deal for a number of your goods or services; 3 months after they could obtain an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected tastes
finished trades / targets
changes in user information
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link .
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and allows you to make a user journey that may be customised to the nth degree.
To get a quick overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ plan and upward. Windows Email Marketing Software Free
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, rather than simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this respect that most of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, which can only be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (where the machine shows a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a helpful feature – then it is definitely worth considering among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an extra $15 a month, but very frustratingly, although the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I guess is what Getresponse want you to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the display is used in either portrait or landscape mode. Windows Email Marketing Software Free
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is that the need to export information to CSV and straight back into your email marketing instrument as a way to do mailouts (or the need to export info from the email marketing tool into your CRM to include prospects to it).
So when I watched Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – that could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your site that they completed a form ;
you could then send a automated email tailored to that pipeline stage a couple of days afterwards;
and dependent on the action they took with regard to this email (clicking on a certain link etc) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of this communication in the contact’s history. There’s currently no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, when you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have sent to your leads aren’t displayed. To see this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then input the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the stuff it could do on the automation side is remarkable. I’m hopeful that this feature becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database and your webinar tool under precisely the same roof is very appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. For instance, one of the leading webinar services, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, particularly when you believe you could connect it in with a built in CRM tool (more on this in a moment). Windows Email Marketing Software Free
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important thing to look at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For our customers collectively, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Clearly you are going to need to take the company’s term for this, but assuming it is accurate, it is a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – that is something that I haven’t encountered on rival goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on something relating to deliverability however: to ensure a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability problems using the less costly plans, competing goods do not force you to invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in process, the individual registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one sampling procedure is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the number of subscribers on your record. A double opt-in procedure is best for verifying that the people subscribing to a record are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated according to a list comprising just email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controllers are provided by Getresponse to change forms off or on on specific devices or pages of your website. At the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse to some growth-hacking instrument called Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the webpages I need ). Windows Email Marketing Software Free
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance just a bit tricky at times).
1 area I feel that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and move them around an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a useful instrument – it’s just that the implementation of it might be rather better.
Also, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product I do not use” scenario.
The only down side to this free trial is the fact that it limits the number of subscribers it is possible to send to 1000. It would be good if this could be raised a bit, as it might help prospective users try out the tool in more’real world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing based on requirements (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than many competing platforms. Windows Email Marketing Software Free
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of landing pages that allow split testing and unlimited views if you’re on a’Pro’ plan or higher
Webinars – this functionality isn’t available whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses on your own database.
By way of instance, in case you have a mailing list comprising between 9,000 and 10,000 records that you want to send an unlimited number of mails per month to, you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database but on how many emails you send a month too. If you’re delighted to limit the amount of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free accounts for users that have a small number of documents (but these don’t supply the full range of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Windows Email Marketing Software Free
Getresponse represents among the more cost-effective ways to host and speak using an email database.
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any competing product that delivers this’all round’ proposal, and it is what continues to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made into the data capture types too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying as much, or even more performance as them.
The discounts you get when paying for a couple of decades of service are very generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and providing deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page founder – but keep in mind you have to be on a more expensive strategy to get the fully functional version of the.
You can try all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM performance has to be improved considerably before it can be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those provided by competing goods.
The pricing arrangement is a bit confusing, with users having to cover something of a premium to get the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Windows Email Marketing Software Free