Description of Getresponse Why Use Email Marketing Software Vs Sending It Yourself
Getresponse is primarily an email marketing program Which Allows you to: Why Use Email Marketing Software Vs Sending It Yourself
Import and host a mailing list and also capture data onto it
create newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down to the key qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email service and various online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer these two channels – if phone service is a deal-breaker for you you might wish to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I’ve not had to use it very frequently (a good thing) but when I’ve I have discovered it to be a bit of a mixed bag (less of a good thing). Some of those live chat service I’ve received has been outstanding, and I have not needed to wait too long to talk to a broker; the email service .
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made in terms of the quality of service Getresponse offer. Much like a number of these types of companies, I anticipate it often boils down to who you get on the day. Why Use Email Marketing Software Vs Sending It Yourself
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who did not engage with an e-newsletter you shipped and set them in a segment of subscribers which you may then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your mails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you can click on one of your readers and see where they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided from the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and of course there is nothing to prevent you designing your own HTML email template and minding the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand classes, so it’s generally pretty straightforward to locate a good beginning point for a template and edit it until you’re delighted with the plan.
If you are really unhappy with the templates provided by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely some improvements which could be created in this area. Why Use Email Marketing Software Vs Sending It Yourself
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can put them up so that immediately after someone signs up to a mailing list, they receive a welcome message from your business; a week after they could get a discount deal for a number of your products or services; three weeks later they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected tastes
finished transactions / goals
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of functionality goes far beyond what has traditionally been available from autoresponders, and lets you create an individual journey which may be customised to the nth degree.
To get a fast overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ program and upward. Why Use Email Marketing Software Vs Sending It Yourself
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads in the event, instead of simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this regard that the majority of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which can simply be displayed 1,000 times a month.
Also, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse program (where the machine indicates a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are certainly a useful attribute – then it’s definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 per month, however very frustratingly, even though the add-on allows you to display an infinite number of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I guess is what Getresponse want you to do!) .
Getresponse was before its competitors for quite some time using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the display is used in either portrait or landscape mode. Why Use Email Marketing Software Vs Sending It Yourself
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is the necessity to export information to CSV and back into your email marketing instrument in order to perform mailouts (or the necessity to export data from your email marketing tool into your CRM to include prospects to it).
When I saw Getresponse recently introducing a new CRM feature into their plans I was intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your website that they finished a form on;
you could then send a automated email tailored to that pipeline stage a couple of days afterwards;
and dependent on the actions they took in regards to that email (clicking on a certain link ) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of the communication in the contact’s history. There is now no method of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And strangely, if you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it could perform on the automation side is remarkable. I’m hopeful that this feature becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. For example, among the primary webinar services, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might also buy webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, especially once you believe you could connect it in using a built in CRM tool (more about this in a minute ). Why Use Email Marketing Software Vs Sending It Yourself
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important point to check at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers jointly, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to take the organization’s term for this, but supposing it is true, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something I haven’t struck on rival goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties using the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the individual signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A dual opt-in process is better for verifying the folks subscribing to your record are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated based on a list comprising only email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are offered by Getresponse to change forms off or on on specific devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse to some growth-hacking tool called Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the pages I need ). Why Use Email Marketing Software Vs Sending It Yourself
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain functionality just a little bit tricky at times).
One area I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it is fairly user friendly to use and can cause accidental deletion of content, or positioning of it at the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a useful tool – it’s just that the implementation of it could be rather better.
Additionally, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse provides is fully functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is that it limits the amount of subscribers you can send to to 1000. It would be good if this could be raised a little, as it might help prospective users try the tool out in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional types of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: that begins at $1199, using exact pricing based on requirements (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than most competing platforms. Why Use Email Marketing Software Vs Sending It Yourself
Distinctions of Every Plan
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of landing pages which allow split testing and unlimited views if you’re on a’Pro’ program or higher
Webinars – that performance isn’t available whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a fairly high number of email addresses onto your database.
For instance, in case you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of mails per month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your own database however on how many emails you send per month too. If you’re delighted to limit the amount of emails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service that I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — especially Mailchimp – provide free accounts for users that have a few documents (but these do not supply the entire assortment of features that you get on a paid program ).
As stated before, if you’re ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Why Use Email Marketing Software Vs Sending It Yourself
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any rival product that offers this’all around’ proposal, and it’s what continues to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture forms also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
Overall though I speed Getresponse very tremendously – you get considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst supplying as much, if not more performance as them.
The discounts you get when paying upfront for one or two decades of support are extremely generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and providing deliverability statistics for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page creator – but bear in mind that you need to be on a more expensive plan to get the fully operational version of this.
You can test all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and where they’re displayed on your site.
CRM functionality needs to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you can send messages to to 1000.
The landing page add-on doesn’t allow you to execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Why Use Email Marketing Software Vs Sending It Yourself