Description of Getresponse Why Use Email Marketing Software
Getresponse is primarily an email Advertising program that allows you to: Why Use Email Marketing Software
Import and host a mailing list and also catch data on it
create newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email service and various online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you both of these stations – if phone service is a deal-breaker for you you may wish to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I’ve never needed to use it very often (a good thing) but once I’ve I have discovered it for a small mixed bag (less of a good thing). A number of those live chat service I’ve received was excellent, and I have not had to wait too much time to chat with an agent; the email support .
Some of the feedback I have from our readers will indicate that there do have to be improvements made in terms of the quality of service Getresponse offer. Much like a number of these kinds of companies, I expect it often boils down to who you get daily. Why Use Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who didn’t engage with an e-newsletter you shipped and put them in a segment of subscribers which you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your mails, and period your prospective mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales page on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you can click on one of your subscribers and see where they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied from the box look somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and naturally there is nothing to stop you simply designing your HTML email template and importing the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it’s generally pretty simple to find a good beginning point for a template and then edit it until you are delighted with the plan.
If you are really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options are not very extensive (just 11 templates are supplied – well short of the 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements which could be made in this area. Why Use Email Marketing Software
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you — you can put them up so that immediately after somebody signs up to a mailing list, they get a welcome message in the business; a week later they can get a discount deal for some of your goods or services; three weeks after they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected tastes
finished transactions / goals
changes in user information
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link etc..
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual travel which may be customised to the nth degree.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the pricier programs – the’Guru’ program and up. Why Use Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, instead of simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something quite useful in this respect that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, that could simply be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the machine indicates a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a helpful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 a month, but very frustratingly, although the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I guess is exactly what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the display is employed in either portrait or landscape style. Why Use Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the necessity to export data to CSV and straight back into your email marketing instrument as a way to perform mailouts (or the need to export data from the email marketing tool into your CRM to add leads to it).
So when I watched Getresponse recently introducing a new CRM attribute into their plans I had been intrigued – this could potentially do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it to perform quite basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your website that they finished a form ;
you can then send them a automated email tailored to that pipeline stage a few days afterwards;
and based on the action they took in regards to that email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front — there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a record of the communication from the contact’s history. There is now no method of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, if you click on a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads are not displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so does not display their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it could perform on the automation side is impressive. I’m hopeful that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive too compared to based webinar solutions. By way of instance, one of the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, especially when you consider that you can connect it in with a built in CRM tool (more on this in a moment). Why Use Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important thing to look at when selecting an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, nevertheless, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the company’s term for this, but assuming it’s accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – that is something that I have not struck on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability rate, it’s advisable to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties using the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the individual registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your list. A dual opt-in procedure is better for verifying that the folks subscribing to your record are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising only email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on specific devices or pages of your site. At the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I link my Getresponse to some growth-hacking instrument named Sumo (that allows me to change pop-ups off for mobile users, as well as display forms precisely as I’d like to and on the webpages I want). Why Use Email Marketing Software
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance a little bit tricky at times).
1 area I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of content and move them around an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a helpful tool – it is just that the execution of it might be somewhat better.
Additionally, as described above, the CRM tool might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it limits the number of subscribers you can send to to 1000. It would be useful if this could be raised a little, as it would help potential users try the tool out in more’real world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this begins at $1199, with exact pricing depending on prerequisites (if you’re considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Why Use Email Marketing Software
Distinctions of Every Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of landing pages which enable split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – that performance is not accessible at all on the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you have a reasonably high number of email addresses onto your own database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an unlimited number of emails each month to, you might find that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database but on how many emails you send a month also. If you’re delighted to limit the number of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I can think of that comes from considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing providers — notably Mailchimp – offer completely free account for users that have a few documents (but these do not supply the entire range of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about features? Why Use Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It is also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that offers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture types too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your dollar with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst offering just as much, if not more functionality as them.
The reductions you receive when paying for a couple of decades of service are extremely generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its website and supplying deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very readily.
It comes with a useful landing page founder – but bear in mind you have to be on a more expensive plan to get the fully functional version of the.
You are able to test all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your website.
CRM functionality needs to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a bit perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you can send messages into 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Why Use Email Marketing Software