Description of Getresponse Why Email Marketing
Getresponse is primarily an email marketing program that allows you to: Why Email Marketing
Import and host a mailing list and also catch data onto it
generate newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s getting more of an’all-purpose’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down into the key features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and various online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer you both of these channels – if telephone support is a deal-breaker for you then you might want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I’ve never needed to use it quite often (a good thing) but when I’ve I have found it for a small mixed bag (less of a fantastic thing). Some of those live chat support I have received was outstanding, and I have not had to wait too long to talk to an agent; the email service less so.
Some of the comments I have from our readers does suggest that there do need to be improvements made concerning the quality of support Getresponse offer. As with a lot of these types of companies, I expect it boils down to that you get on the day. Why Email Marketing
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter that you shipped and put them in a section of subscribers that you may then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your mails, and period your prospective mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales page on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you could click on one of your subscribers and see in which they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and of course there is nothing to prevent you simply designing your own HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty straightforward to find a good starting point to get a template and edit it before you’re happy with the plan.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely some improvements which could be made in this area. Why Email Marketing
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can put them up so that immediately after someone signs up to a mailing list, they receive a welcome message in the company; a week later they could receive a discount offer for a number of your goods or services; three months after they could receive an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the example above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes connected tastes
finished transactions / targets
changes in consumer information
Lately Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This kind of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you create a user travel that can be customised to the nth degree.
For a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ plan and upward. Why Email Marketing
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads if, instead of simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something very useful in this regard that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that can simply be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse program (where the system indicates a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a useful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an additional $15 per month, however quite frustratingly, although the add-on allows you to show an unlimited amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I guess is what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the display is used in either portrait or landscape style. Why Email Marketing
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the need to export data to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export data from your email marketing tool in your CRM to include prospects to it).
So when I watched Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – this could potentially do away with all that data exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your website that they completed a form on;
you can then send a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the action they took with regard to that email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of this communication from the contact’s history. There is now no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, when you click on a contact within a deal pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you’ve sent to your leads aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal right to a pipeline and then enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it can do on the automation aspect is remarkable. I am optimistic that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the idea of getting your email database and your webinar tool under the same roof is extremely attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. For instance, one of the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, particularly when you consider you could connect it in using a built-in CRM tool (more on that in a moment). Why Email Marketing
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important point to look at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you’re going to need to take the organization’s term for this, but supposing it is accurate, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – that is something that I have not struck on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems using the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the person registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion rate and so the amount of readers on your list. A double opt-in process is better for verifying that the folks subscribing to your record are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list containing just email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are provided by Getresponse to change forms on or off on particular devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I connect my Getresponse into a growth-hacking instrument named Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the pages I need ). Why Email Marketing
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain performance just a little bit tricky at times).
One area I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it’s quite clunky to use and may lead to accidental deletion of content, or placement of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a useful tool – it is only that the execution of it might be rather better.
Also, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is that it limits the amount of subscribers you can send to 1000. It would be useful if that could be raised a bit, as it might help potential users try the tool out in more’real world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, several additional types of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that starts at $1199, with exact pricing based on requirements (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Why Email Marketing
Distinctions of Each Strategy
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can only avail of all landing pages which enable split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – that functionality isn’t available whatsoever on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a fairly high number of email addresses on your database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of emails per month to, you might discover that hosting it with Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database but on how many emails you send per month too. If you’re delighted to set a limit on the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes from considerably more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – offer free accounts for users that have a few records (but these do not offer the entire range of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about features? Why Email Marketing
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that offers this’all round’ proposal, and it is what proceeds to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture forms too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the support offering.
All in all though I speed Getresponse very tremendously – you get considerable bang for your buck with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst supplying as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of decades of support are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its website and supplying deliverability statistics for individual e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very easily.
It includes a helpful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully functional version of this.
You are able to test all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided are not responsive and you can’t control when and where they are displayed on your website.
CRM functionality needs to be improved substantially before it could be considered a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page add-on does not let you execute A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Why Email Marketing