Description of Getresponse White Label Email Marketing Software
Getresponse is primarily an email Advertising program Which Allows you to: White Label Email Marketing Software
Import and host a mailing list and also capture data on it
generate newsletters which can be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer these two channels – if phone service is a deal-breaker for you then you might wish to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I’ve not had to use it quite frequently (a fantastic thing) but once I have I have discovered it to be a small mixed bag (less of a fantastic thing). Some of the live chat support I have received was excellent, and I have not had to wait too long to talk to a broker; the email support less so.
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made concerning the quality of service Getresponse offer. As with a lot of these kinds of businesses, I expect it boils down to that you get daily. White Label Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter that you shipped and set them in a segment of subscribers which you can then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your mails, and period your prospective mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you can click one of your subscribers and see where they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied out of the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and naturally there’s nothing to stop you designing your HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty straightforward to find a good starting point for a template and edit it before you’re happy with the design.
If you’re really unhappy with the templates offered by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely some improvements that could be made in this area. White Label Email Marketing Software
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can put them up so that instantly after someone signals up to a mailing list, they get a welcome message in your company; a week after they could receive a discount deal for a number of your goods or services; 3 months later they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes connected preferences
completed transactions / goals
changes in consumer data
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and lets you create a user journey that can be customised to the nth degree.
To get a fast overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ plan and up. White Label Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this regard that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, which could simply be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the cheapest Getresponse program (where the system indicates a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are unquestionably a useful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an additional $15 a month, but very frustratingly, although the add-on allows you to display an infinite amount of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape mode. White Label Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the need to export data to CSV and back into your email marketing instrument as a way to perform mailouts (or the need to export data from your email marketing tool in your CRM to include leads to it).
So when I watched Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – this could potentially do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it to perform quite basic jobs: you can create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your website they completed a form on;
you can then send them a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the action they took in regards to that email (clicking on a particular link etc) you can automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of the communication from the contact’s history. There’s now no way of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, if you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this does not display their history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal right to a pipeline and enter the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it can do on the automation side is impressive. I am optimistic that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive also compared to based webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly once you believe you could connect it in with a built in CRM tool (more on that in a moment). White Label Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always an important thing to check at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers collectively, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the company’s word for this, but supposing it is true, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something that I haven’t encountered on rival goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability speed, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems utilizing the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize one opt-in process, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your list. A dual opt-in procedure is better for verifying the folks subscribing to a record are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list comprising only real email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite fine — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are provided by Getresponse to change forms off or on on specific devices or individual pages of your website. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I connect my Getresponse to some growth-hacking instrument called Sumo (that allows me to change pop-ups off for cellular users, as well as display forms exactly as I’d like to and on the webpages I need ). White Label Email Marketing Software
Overall, Getresponse is really simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance a little bit tricky at times).
1 area I think that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of content, or placement of it at the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does result in a useful instrument – it is just that the execution of it could be somewhat better.
Also, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers you can send to 1000. It would be useful if this could be increased a bit, as it might help potential users try the tool out in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this begins at $1199, with exact pricing based on prerequisites (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. White Label Email Marketing Software
Distinctions of Each Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
landing pages – you can only avail of all landing pages which allow split testing and unlimited views if you are on a’Pro’ program or higher
Webinars – this performance isn’t available whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a fairly high number of email addresses onto your database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of emails per month to, then you might discover that hosting it with Getresponse costs $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database but on the number of emails you send a month too. If you’re happy to set a limit on the number of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free account for users that have a small number of records (but these do not offer the entire range of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? White Label Email Marketing Software
Getresponse represents among the more cost-effective ways to host and speak using an email database.
It is also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that delivers this’all round’ proposal, and it is what continues to convince us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture types also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the support offering.
All in all though I rate Getresponse very tremendously – you receive substantial bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst offering as much, if not more performance as them.
The reductions you receive when paying for one or two years of service are extremely generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its site and supplying deliverability data for individual e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a useful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully operational version of the.
You can test out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and where they are displayed on your website.
CRM functionality has to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page addition doesn’t allow you to execute A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. White Label Email Marketing Software