Introduction White Label Email Marketing Platform
If I asked you to name an email Marketing instrument, what would you say? White Label Email Marketing Platform
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising continues to be Dominated by the same large players for the previous decade. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be ripping MailerLite from limb To limb to find out if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking White Label Email Marketing Platform
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, site, Industry, address, business size, record size and also the kind of material you intend to send.
Then, you need to verify your Website (or domain name).
This is still part of this approval process, and MailerLite will Simply inquire which email is associated to this domain so they could email you a verification link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you are a fantastic fit for their service.
(Quite simply, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to make campaigns and play with the features, but you will not be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these steps are not perfect for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We will get to automations soon, do not worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the option of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Aside from a few additional choices, the Majority of these will follow The exact same step-by-step procedure of a standard campaign.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be requested to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of their pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Types of content to your email, such as videos, product columns, and societal connections.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your groups or sections.
The tab also allows you To develop segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? White Label Email Marketing Platform
Handling Your Clients
Having granular control over your readers is arguably one of The most essential facets of any email marketing program today.
Because highly personalized campaigns are necessary if You’re searching to increase clicks, opens, and, most importantly, your own conversions.
And while most providers allow you to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or removed so.
Here’s what setting up a rule looks like:
Notice how you can also blend Principles, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation principle — that we’ll get to in a minute — and they have no value aside from what you call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers collectively according to a frequent denominator.
Somewhat confusing, I’ll admit… but I believe it is a fair trade-off For the added flexibility. Besides, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as name, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field data in separate columns… or may easily add these fields to a types which will only apply to future subscribers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much into the shape Stuff here since I have an entire section on this below, but this is the approach I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field data from new Readers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important that you understand this is a feature you can use.
Overall, it’s fair to say MailerLite has their subscriber Direction and personalization features on point. White Label Email Marketing Platform
If you are not impressed with what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a great foundation to work from if, for example the majority of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to display it on particular pages.
Despite starting off super fundamental, the form designer allows you To customize everything from the form style, fields, background, name, input fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your backup in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than simply its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding additional fields and setting a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can check how your form screens on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of this installation process is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic foundation to work from and the editor is at least as simple to use with this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched with your branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you specific coverage for that campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see your subscribers interacted with your mails in relation to one another.
Reports for automations are also Available under the’Automations’ tab, even although I found these to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than sufficient to fulfill their needs.
What is email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can not be said for every email advertising program.
After setting your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, adding a Delay, a bubble break, or an action, like transferring a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for moving Readers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It’s just much less effective…. yet.
Another matter of efficacy here is when generating new mails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to add your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back into the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, which means it’s possible to get an concept about what it contains at a glance.
While this process may seem like A grind on newspaper, it is actually much faster than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you will likely find this a downgrade in functionality.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there is one type of automation You won’t find in MailerLite, and I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with the webpages on your website.
This kind of behavioral targeting just is not accessible MailerLite right now, so if it’s something you use or intend to utilize, you might want to skip this one. White Label Email Marketing Platform
The cost of MailerLite is among those tools largest Selling things, and let’s face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it is still an wonderful option for those starting out.
And what about the top plans?
It turns out, at approximately half of the Cost of this rivalry on average, MailerLite is by far one of the least expensive options available on the industry. Plus, if you are ready to pay yearly, you can also get a much greater discount.
In Reality, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of the email advertising tools The (very crowded) sector in recent years, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the comments. White Label Email Marketing Platform