Description of Getresponse Which Is The Best Free Email Marketing Software
Getresponse is primarily an email marketing program Which Allows you to: Which Is The Best Free Email Marketing Software
Import and host a mailing list and also capture data on it
generate newsletters which can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down to the key qualities to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer these two channels – if phone service is a deal-breaker for you you may wish to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have never needed to use it quite frequently (a good thing) but when I have I have discovered it for a small mixed bag (less of a fantastic thing). Some of those live chat service I’ve received has been outstanding, and I haven’t had to wait too long to talk to an agent; the email service less so.
Some of the feedback I have from our readers will suggest that there do need to be improvements made concerning the quality of support Getresponse offer. As with a number of these types of businesses, I expect it boils down to who you get daily. Which Is The Best Free Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t engage with an e-newsletter that you sent and put them in a segment of readers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it on your emails, and period your prospective mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you could click on one of your readers and see in which they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and naturally there is nothing to prevent you simply designing your own HTML email template and importing the code for it.
Furthermore, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty simple to find a good beginning point for a template and then edit it until you’re happy with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this region. Which Is The Best Free Email Marketing Software
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you personally — you can set them up so that immediately after someone signs up to a mailing list, they receive a welcome message in the company; a week after they can get a discount deal for some of your products or services; three months later they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes in contact preferences
finished trades / targets
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link .
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual travel that may be customised to the nth level.
To get a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ plan and upward. Which Is The Best Free Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that most of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (where the machine indicates a sample of your customers different versions of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a helpful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an additional $15 per month, however very frustratingly, although the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the pricier plans (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was before its rivals for quite a while using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a responsive record of your e-newsletter – you simply hit on a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape mode. Which Is The Best Free Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the need to export information to CSV and straight back into your email marketing instrument in order to do mailouts (or the necessity to export data from the email marketing tool into your CRM to include prospects to it).
When I saw Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your website they completed a form ;
you could then send them a automated email tailored to that pipeline stage a few days later;
and based on the action they took with regard to this email (clicking on a particular link etc) you can automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a record of the communication in the contact’s history. There’s now no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, when you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you’ve sent to your prospects aren’t displayed. To see this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and input the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it could do on the automation aspect is impressive. I am hopeful that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very aggressive also compared to based webinar solutions. For instance, among the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also buy webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, especially when you believe that you can link it in with a built-in CRM tool (more on that in a moment). Which Is The Best Free Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients collectively, however, we are proud to say our general deliverability rate currently stands at 99%.
Clearly you’re going to have to take the organization’s term for this, but supposing it’s true, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of every message on your email analytics – that is something that I haven’t struck on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties utilizing the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion rate and so the amount of subscribers on your record. A double opt-in process is better for verifying that the people subscribing to your record are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated based on a list containing just real email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite good — but to be honest, I think there’s a lot of room for improvement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are provided by Getresponse to change forms off or on on particular devices or individual pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I connect my Getresponse into some growth-hacking tool named Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d love to and onto the pages I need ). Which Is The Best Free Email Marketing Software
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain performance just a bit tricky at times).
1 area I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and move them around an e-newsletter, in practice it is fairly clunky to use and can lead to accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will result in a helpful tool – it is only that the execution of it could be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product I do not use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to to 1000. It would be useful if this could be raised a little, as it would help potential users try the tool out in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, many additional types of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing depending on prerequisites (if you’re considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than most competing platforms. Which Is The Best Free Email Marketing Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – this performance is not accessible whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses onto your own database.
For instance, in case you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of mails per month to, then you might find that hosting it with Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your own database but on the number of emails you send per month also. If you’re happy to limit the number of mails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The only well-known service I can think of that comes from considerably cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — notably Mailchimp – provide completely free accounts for users that have a few documents (but these don’t offer the entire range of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about features? Which Is The Best Free Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any rival product that delivers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture forms too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
All in all though I rate Getresponse very tremendously – you receive considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying as much, if not more performance as them.
The discounts you get when paying upfront for a couple of years of support are extremely generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully functional version of the.
You are able to try out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can not control when and in which they are displayed on your website.
CRM performance needs to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing structure is a little perplexing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Which Is The Best Free Email Marketing Software