Description of Getresponse What Is The Most Popular Email Marketing Software
Getresponse is primarily an email marketing program Which Allows you to: What Is The Most Popular Email Marketing Software
Import and host a mailing list and also catch data onto it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the key features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer both of these channels – if telephone service is a deal-breaker for you then you may want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it very frequently (a fantastic thing) but when I have I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I have received has been excellent, and I haven’t had to wait too much time to chat with an agent; the email support less so.
Some of the feedback I have from our readers does suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these types of companies, I expect it often boils down to that you get daily. What Is The Most Popular Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot people who didn’t participate with an e-newsletter you sent and put them in a section of readers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action on your emails, and period your prospective mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you could click one of your readers and see where they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied out of the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and naturally there is nothing to stop you designing your HTML email template and minding the code for it.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to find a good beginning point for a template and then edit it until you’re happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements that could be made in this area. What Is The Most Popular Email Marketing Software
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can put them up so that immediately after somebody signals up to your mailing list, they receive a welcome message from the company; a week later they could get a discount deal for some of your goods or services; 3 months later they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the example above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected tastes
finished transactions / targets
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make a user journey which may be customised to the nth level.
For a fast overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ program and up. What Is The Most Popular Email Marketing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, instead of simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse provides something very useful in this regard that the majority of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, that could only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system shows a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a useful feature – then it’s definitely worth considering among the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 a month, but quite frustratingly, although the add-on allows you to show an infinite number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for a few of the more expensive plans (which I guess is what Getresponse want one to do!) .
Getresponse was before its competitors for quite some time with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape style. What Is The Most Popular Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is that the need to export information to CSV and back to your email marketing instrument in order to perform mailouts (or the need to export data from your email marketing tool into your CRM to include leads to it).
When I saw Getresponse recently introducing a brand new CRM attribute in their plans I had been intrigued – that could possibly do away with all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic jobs: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular stage on a revenue pipeline based on the page of your website they finished a form on;
you can then send them a automated email tailored to this pipeline stage a few days later;
and based on the action they took with regard to this email (clicking on a certain link etc) you can automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There is currently no way of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, if you click a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your leads are not displayed. To observe this, you need to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it could do on the automation aspect is remarkable. I’m hopeful that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very competitive also by comparison to established webinar solutions. For example, one of the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key competitors, particularly when you consider you could link it in with a built-in CRM tool (more about that in a minute ). What Is The Most Popular Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important thing to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers collectively, however, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to need to choose the company’s word for this, but supposing it is true, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something that I haven’t struck on rival products’ metrics. A thumbs up for this.
I do need to pull Getresponse up on something relating to deliverability however: to ensure a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not struck any deliverability problems utilizing the cheaper plans, competing products don’t force you to invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in process, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it really easy for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your record. A double opt-in procedure is better for verifying that the people subscribing to a record are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list containing just email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty good — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are offered by Getresponse to switch forms off or on on specific devices or pages of your website. At the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse into some growth-hacking instrument called Sumo (that allows me to change pop-ups off for cellular users, as well as display forms exactly as I’d like to and onto the webpages I want). What Is The Most Popular Email Marketing Software
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain functionality a little bit tricky at times).
1 area I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it is fairly user friendly to use and can cause accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will result in a useful instrument – it’s only that the execution of it could be somewhat better.
Also, as explained above, the CRM instrument could be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product I do not use” scenario.
The only down side to this free trial is the fact that it restricts the amount of subscribers it is possible to send to to 1000. It would be useful if this could be increased a bit, as it would help potential users try the tool out in more’real world’ scenarios.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional kinds of strategy to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this begins at $1199, using accurate pricing based on requirements (if you are interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than most competing platforms. What Is The Most Popular Email Marketing Software
Distinctions of Every Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
landing pages – you can only avail of all landing pages which allow split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – this performance isn’t available whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially in case you’ve got a reasonably high number of email addresses onto your database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an unlimited number of emails each month to, you’ll find that hosting it using Getresponse prices $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your database but on how many emails you send per month also. If you are delighted to set a limit on the amount of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your list, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing providers — notably Mailchimp – provide free accounts for users with a small number of records (but these don’t offer the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you are prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? What Is The Most Popular Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and speak with an email .
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any competing product that offers this’all round’ proposition, and it is what continues to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements can be made to the data capture types also, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the service offering.
All in all though I rate Getresponse very tremendously – you receive considerable bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst offering just as much, or even more functionality as them.
The discounts you receive when paying upfront for one or two years of service are extremely generous – you will be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing figures on its own website and supplying deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very easily.
It includes a helpful landing page founder – but bear in mind you have to be on a more expensive plan to get the fully functional version of the.
You can test all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and where they are displayed on your website.
CRM performance has to be improved substantially before it could be thought of as a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing arrangement is a bit confusing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of readers you can send messages into 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. What Is The Most Popular Email Marketing Software