Main Capabilities What Is The Best Autoresponder
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a wide assortment of templates
some marketing automation functionality
responsive email designs
RSS / website to-email performance
telephone, email and live chat support
integrations with third-party apps What Is The Best Autoresponder
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat service.
Additionally, there’s no magic to Go through to contact support – relevant phone number and email details can be seen quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this type of simple access to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber supply one of the largest collections of e-newsletters templates available: there are more than 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them look slightly dated. I would believe them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the option of communicating your own also. What Is The Best Autoresponder
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, although you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from your website – this can be a large time-saver.
It’s worth noting that You can’t use the normal Aweber template layouts for RSS-to-email functions – you have to pick from a set of templates which are specifically designed for this function.
On the plus side, you will find quite A few of these to choose from – over most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I think there is definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are likely to appear more consistently and display more reliably across email clients – however merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the choice to add your subscribers to a certain set of autoresponders, and tag them. Not all competing goods allow the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you may Need to answer some questions about how you gathered the information you’re importing. If your list is on the larger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on consumer actions: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — and the program of tags to ascertain what needs to be sent to whom and when (see previously ).
However, I Think this functionality should go a bit further really – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behavior can activate mailouts.
By way of instance, in Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. What Is The Best Autoresponder
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’okay’.
On the plus side It’s very easy To install follow up emails based on time period – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a bit more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or unite automation principles with tagging to make autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’ll probably need to look at other products, especially Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The lack of this functionality isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a great deal of campaigns each month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of each, and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a couple of distinct versions of your email (using either differing content or subject headers), send them to a sample of your data, along with your e-marketing solution will roll out the best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to create and examine four variations of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales staff that it is coming back over the next few months, but if you believe you’re going to want this functionality desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats like open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / advice, such as
that the Increase of lists over time
an Summary of sign up methods
where individuals are opening your email (i.e., geographical place )
the history of an individual’s activity – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Appear to have the ability to get more of an summary of information in 1 place, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp current most of the reporting data on a single dashboard (which you can then use to drill down to specifics). What Is The Best Autoresponder
A nice feature of Aweber is that the Flexibility it gives you about how you need to handle the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their clients with this choice.
Aweber Provides an adequate selection of integrations with other options. You will find more than 400 integrations available which enable you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of these involve committed widgets; others involve including a snippet of code into a site; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email marketing option for a great deal of apps), but you should not have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly straightforward. You may produce sections not only based on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and easy to use.
It’s a bit tricky however To work out how to reach the screen where you make the segments – you essentially have to visit some’handle subscribers’ section, search for a number of subscribers and then save the search for a segment.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at the same time, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you’re a dealership with a mailing list containing a field known as’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in 1 go.
In an Perfect world you’d only be Able to choose the applicable segments and deliver the message to those 3 groups. With Aweber though – this isn’t possible. You would need to either send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the air; so finally it’s a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I would say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its own Kind available, but it is reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing solution.
The main aspects of the product That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter may be particularly critical for some potential users, particularly those starting out in e-marketing with no truckload of specialized skills (you likely won’t get stuck, but if you do, you are able to talk to an actual human being on an actual telephone line about your issue ).
In Addition, It’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is actually the e-marketing solution for you, here is a brief breakdown of the key pros and cons of utilizing it: What Is The Best Autoresponder
Benefits of using Aweber
Divide testing is currently disabled.
You can find cheaper options out there that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it is cheaper than several similar solutions.
It enables you to select whether to join people to your listing on a single or double opt-in basis.
It has good import functionality, together with the option to import a wide assortment of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It comes with a very large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both field contents and user activity (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will have to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that prospective users might enjoy is that all attributes are available on all programs – unlike some competing products you don’t have to be on more costly plans to unlock specific functionality.
That said, The functionality on Aweber – as we will see below – is not necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t really apply to very small lists nonetheless – if you have a little email database, several of these competing products are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses outlined above, but they restrict the number of e-newsletters that it is possible to send them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these programs are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing is not exactly the Only variable you need to base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you of course would be to avail of its free trial. What Is The Best Autoresponder