Primary Features What Is Email Marketing
Aweber provides you with the Following key features:
the capacity to import / host the email database
a vast assortment of templates
some marketing automation performance
responsive email designs
RSS / website to-email performance
telephone, email and live chat support
integrations with third party programs What Is Email Marketing
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat support.
Additionally, there’s no hoops to Proceed through to get support – related phone number and email details may be viewed quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of simple access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber supply one of the largest collections of e-newsletters templates available: you will find over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them look slightly dated. I would believe them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the choice of coding your own too. What Is Email Marketing
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you define. In Aweber, this is known as’Blog broadcasts’, though technically you can use this feature with any content which has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the site – this can be a big time-saver.
It’s worth noting that You can not use the standard Aweber template designs for RSS-to-email purposes – you have to choose from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite A few of these to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works ok, but I believe there is definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to appear more consistently and exhibit more reliably across email clients – however merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be great to see a few of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the option to add your readers to a particular set of autoresponders, and tag them. Not all competing goods allow the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Need to answer a few questions regarding how you gathered the data you are importing. If your list is on the larger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on consumer actions: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — and the application of tags to ascertain what needs to be sent to whom and when (see above).
However, I Think this functionality should go somewhat further really – tools like Getresponse and Mailchimp provide much more flexibility in regards to which types of user behavior can trigger mailouts.
For example, in Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. What Is Email Marketing
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’alright’.
On the plus side It’s very easy To install follow up mails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or unite automation rules with tagging to create autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’re likely going to should look at other products, especially Getresponse, which supplies’advertising automation’ performance that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have however regarding the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The lack of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few different variations of your email (using either different content or theme headers), send them into a sample of your data, along with your e-marketing option will roll out the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and examine four variants of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales team that it is coming back during the next few months, but if you think you are going to need this operation desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / advice, including
that the growth of lists over time
an Summary of sign up methods
where people are opening your email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Seem to be able to acquire more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of the reporting information on one dashboard (that you can then use to drill down to particulars ). What Is Email Marketing
A Great feature of Aweber is that the Flexibility it gives you around how you need to handle the opt-in process.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their customers with this selection.
Aweber Offers a decent range of integrations with other options. There are over 400 integrations available which allow you to connect Aweber to different types of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of them involve committed widgets; others demand including a snippet of code into a site; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug into other software quite as easily as Mailchimp (which seems to be the default option’standard’ email marketing option for a lot of programs ), but you should not have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Fairly straightforward. You can create segments not only based on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and easy to use.
It’s a little bit tricky however To work out how to reach the screen where you make the sections – you basically have to go to some’handle subscribers’ section, search for some readers and save the search as a section.
To be fair, some options (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at once, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you’re a dealership having a mailing list comprising a field called’car version.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in 1 go.
In an Perfect world you would only be Able to choose the relevant segments and send the message to those three groups. With Aweber however – that isn’t possible. You would need to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the broadcast; so ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter may be particularly important for some potential customers, especially those starting out in e-marketing with no truckload of specialized skills (you probably won’t have stuck, but if you do, you are able to speak with an actual person being on an actual telephone line about your issue ).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made your mind up on whether this is the e-marketing solution for you, here is a simple breakdown of the key advantages and disadvantages of utilizing it: What Is Email Marketing
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options out there which offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – although not the most expensive product of its kind out there, it is more affordable than several comparable options.
It enables you to select whether to join people to your listing on a single or double click basis.
It’s good export functionality, together with the option to import a broad range of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good assortment of third party applications and apps.
It comes with an extremely large range of templates – over its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you can use both area contents and consumer action (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users may like is that all of features are available on all programs – unlike any competing products you do not need to be on more costly plans to unlock specific functionality.
Nevertheless, The performance on Aweber – as we will see below – isn’t always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It is worth noting that the above Comparisons don’t actually apply to very small lists nonetheless – if you’ve got a little email database, a number of the competing products are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses as outlined previously, but they restrict the amount of e-newsletters which it is possible to send to them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these programs are comparable in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing is not exactly the Only factor you need to base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you of course would be to avail of its free trial. What Is Email Marketing