Primary Features What Is Aweber Used For
Aweber provides you with all the Following key features:
the capacity to import / host an email database
a vast assortment of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email performance
telephone, email and live chat service
integrations with third-party apps What Is Aweber Used For
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat service is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat support.
Furthermore, there’s no hoops to Proceed through to contact service – related phone number and email details can be viewed quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest collections of e-newsletters templates available: there are over 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them look slightly dated. I would believe them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a little bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of communicating your own also. What Is Aweber Used For
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, although technically you can take advantage of this feature with any material that has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the site – this can be a big time-saver.
It’s worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates that are made specifically for this purpose.
On the other hand, there are quite Some of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works ok, but I believe there’s definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your mails are very likely to seem more consistently and display more faithfully across email customers – however merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be nice to find a few of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the option to add your readers to a certain set of autoresponders, and label them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Need to answer a few questions regarding how you collected the information you are importing. If your list is on the bigger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are routed based on user actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — and the application of tags to determine what should be routed to whom and when (see above).
However, I Think this functionality needs to go somewhat further actually – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behaviour can activate mailouts.
For instance, at Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is playing a bit of catch up with its competitors here. What Is Aweber Used For
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’alright’.
On the plus side It’s very easy To install follow up emails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a little more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or unite automation rules with tagging to make autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’re likely going to need to look at other products, particularly Getresponse, which supplies’advertising automation’ functionality that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of smartphones and tablets, this can be a good feature.
1 minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The lack of this functionality isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns every month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you produce a few distinct variations of your email (using either differing content or subject headers), send them into a sample of your data, along with your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to create and examine four variations of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales staff that it’s coming back over the next few months, but if you think you’re going to want this operation desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional useful analytics / information, such as
the growth of lists over time
an Summary of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s action – you can view past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Appear to be able to get more of an overview of information in 1 place, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current all their reporting data onto a single dashboard (that you can then use to drill down to specifics). What Is Aweber Used For
A Great feature of Aweber is the Flexibility it provides you about how you want to handle the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this choice.
Aweber Offers a decent range of integrations with different options. There are more than 400 integrations available which enable you to connect Aweber to various types of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of them involve dedicated widgets; others demand including a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email advertising option for a great deal of programs ), but you also should not have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Fairly simple. You can create segments not only based on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and easy to use.
It’s a bit tricky however To work out how to get to the screen where you make the sections – you basically have to go to a’manage subscribers’ section, search for a number of subscribers and then save the search as a segment.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you are a car dealer having a mailing list containing a field called’car version.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in 1 go.
In an Perfect world you’d only be Able to choose the relevant segments and deliver the message to all those three classes. With Aweber though – this isn’t possible. You would have to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude particular segments from the air; so finally it’s a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its own Kind available, but it’s reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter might be particularly critical for some potential customers, particularly those starting out in e-marketing without a truckload of specialized skills (you likely won’t get stuck, but if you do, you are able to talk to an actual person being on a real telephone line about your problem).
Additionally, it’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made up your mind on if this is the e-marketing alternative for you, here’s a simple breakdown of the key advantages and disadvantages of using it: What Is Aweber Used For
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – whilst not the most expensive product of its kind on the market, it’s cheaper than several comparable options.
It enables you to choose whether to join people to your list on a single or double opt-in basis.
It’s good import functionality, with the choice to import a broad range of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party applications and apps.
It includes a very large range of templates – over its key rivals.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively simple and you can use both field contents and consumer activity (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber to get a quote.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Construction that potential users might enjoy is that all of attributes are available on all programs – unlike any competing goods you do not have to be on more expensive plans to unlock certain functionality.
That said, The performance available on Aweber – as we’ll see below – isn’t always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It’s worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you’ve got a small email database, several of these competing goods are better value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the same amounts of email addresses as outlined above, but they restrict the number of e-newsletters which you can send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these plans are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you of course would be to avail of its free trial. What Is Aweber Used For