Main Capabilities What Is Aweber Communications
Aweber provides you with all the Following key attributes:
the ability to import / host the email database
a vast range of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat support
integrations with third party apps What Is Aweber Communications
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat support.
Additionally, there’s no hoops to Proceed through to get support – relevant phone number and email details can be seen quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Marketing, then this sort of simple access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber supply one of the largest sets of e-newsletters templates available: there are over 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them look slightly dated. I would consider them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the choice of communicating your own also. What Is Aweber Communications
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, though you can use this feature with any content which has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your website – this is a large time-saver.
It is worth noting that You can not use the standard Aweber template designs for RSS-to-email functions – you have to pick from a set of templates which are specifically designed for this function.
On the other hand, there are quite A few of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works fine, but I believe there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are very likely to seem more consistently and display more reliably across email customers – however only using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you are Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you gathered the data you’re importing. If your list is on the bigger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on consumer actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — and the application of tags to ascertain what needs to be sent to whom and when (see previously ).
But I Think this operation should go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behaviour can trigger mailouts.
By way of example, in Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. What Is Aweber Communications
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the other hand It’s very Straightforward To install follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a bit more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or combine automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’re likely going to need to look at other products, particularly Getresponse, which provides’advertising automation’ performance that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have yet seeing the responsive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The absence of the functionality isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a great deal of campaigns each month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ variant to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a few different variations of your email (using either different content or subject headers), send them to a sample of your information, along with your e-marketing solution will roll the very best performing version automatically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could create and test four variations of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales team that it’s coming back during the next few months, but if you think you’re going to need this operation urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / advice, including
the growth of lists over time
an overview of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Appear to be able to acquire more of an overview of information in one spot, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current most of the reporting information on one dashboard (that you can then use to drill down to specifics). What Is Aweber Communications
A nice feature of Aweber is that the Flexibility it gives you around how you want to handle the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; dual opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all of competing options provide their customers with this choice.
Aweber Provides an adequate range of integrations with different options. You will find more than 400 integrations available which enable you to join Aweber to different kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of these involve dedicated widgets; others demand adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default’standard’ email marketing choice for a lot of programs ), but you also should not have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) apps.
Information in Aweber is Fairly simple. You may produce segments not only depending on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and simple to use.
It’s a little bit tricky however To figure out how to reach the screen where you create the segments – you essentially have to go to some’manage subscribers’ section, search for a number of subscribers and then save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a car dealer having a mailing list comprising a field known as’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in one go.
In an ideal world you’d just be Able to select the applicable segments and send the message to all those three classes. With Aweber though – this isn’t possible. You’d have to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude particular segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I’d say Aweber is a Strong email marketing tool.
It is not the best product of its own Kind accessible, but it is reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing solution.
The primary aspects of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter might be especially critical for some potential users, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t get stuck, but if you do, you are able to talk to an actual person being on a real phone line about your issue ).
Additionally, it’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made up your mind on whether this is the e-marketing solution for you, here’s a brief breakdown of the important pros and cons of utilizing it: What Is Aweber Communications
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options out there that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – whilst not the most expensive product of its kind out there, it’s cheaper than many comparable solutions.
It enables you to choose whether to join people to your listing on a single or double opt-in basis.
It’s good export functionality, together with the option to import a broad assortment of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party applications and apps.
It comes with a very large range of templates – over its key competitors.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both area contents and user action (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will need to call Aweber to get a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that prospective users may enjoy is that all of features are available on all plans – unlike any competing goods you don’t need to be on more expensive plans to unlock certain performance.
That said, The functionality available on Aweber – as we will see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic however).
It is worth noting that the above Comparisons do not really apply to very small lists however – if you have a little email database, a number of these competing goods are greater value.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses as outlined previously, but they limit the number of e-newsletters that you can send to them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these plans are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you should base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you of course would be to avail of its free trial. What Is Aweber Communications