Primary Features What Is Autoresponder In Email Marketing
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a vast range of templates
some marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat service
integrations with third-party apps What Is Autoresponder In Email Marketing
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat support is available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat service.
Additionally, there’s no hoops to Proceed through to get support – related phone number and email details can be viewed quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this sort of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber provide one of the largest collections of e-newsletters templates accessible: there are more than 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them look slightly dated. I’d consider them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the option of communicating your own too. What Is Autoresponder In Email Marketing
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you define. In Aweber, this can be called’Blog broadcasts’, although you can use this attribute with any material that has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this can be a large time-saver.
It’s worth noting however that You can’t use the normal Aweber template designs for RSS-to-email functions – you have to choose from a set of templates that are specifically designed for this function.
On the other hand, there are quite Some of these to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works ok, but I think there is definitely some large space for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your mails are likely to appear more consistently and exhibit more faithfully across email customers – but only using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be nice to see a few of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you are Given the option to add your subscribers to a particular set of autoresponders, and label them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Need to answer some questions about how you collected the information you are importing. If your listing is on the bigger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on consumer activities: email opens, link clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see previously ).
However, I Think this operation should go a bit further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
By way of instance, in Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. What Is Autoresponder In Email Marketing
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the other hand It’s very easy To install follow up mails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or unite automation rules with tagging to make autoresponders behave in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’ll probably need to look at other products, particularly Getresponse, which provides’marketing automation’ performance that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this day and age of smartphones and tablets, this can be a good feature.
One minor Gripe I have yet seeing the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The absence of this operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a great deal of campaigns every month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the operation of every and every sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a couple of distinct versions of your email (using either different content or theme headers), send them into a sample of your information, along with your e-marketing option will roll out the best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could make and test four variations of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales team that it’s coming back during the next few months, but if you believe you are going to need this functionality urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look at a lot of other useful analytics / advice, including
that the Increase of lists over time
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Seem to have the ability to get more of an overview of information in one spot, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present all their reporting data on a single dashboard (which you can then use to drill down to specifics). What Is Autoresponder In Email Marketing
A nice feature of Aweber is the Flexibility it gives you about how you need to handle the opt-in process.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; double opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all of competing options provide their clients with this selection.
Aweber Provides an adequate selection of integrations with other options. There are over 400 integrations available which allow you to join Aweber to various kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of these involve committed widgets; others involve including a snippet of code into a site; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email advertising option for a lot of programs ), but you also shouldn’t have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Information in Aweber is Fairly straightforward. You can create sections not only depending on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and simple to use.
It’s a bit tricky however To work out how to get to the screen where you make the segments – you essentially have to visit some’manage subscribers’ section, search for a number of readers and save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For example, say you’re a dealership having a mailing list comprising a field known as’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.
In an ideal world you’d only be Able to select the relevant segments and deliver the message to all those 3 groups. With Aweber though – this isn’t possible. You’d need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the broadcast; so finally it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind available, but it is reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing alternative.
The primary Facets of the Item That would nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter may be especially critical for some potential customers, particularly those starting out in e-marketing with no truckload of specialized skills (you likely won’t have stuck, but if you do, you are able to talk to an actual person being on a real phone line about your problem).
In Addition, It’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you haven’t made up your mind on whether this is actually the e-marketing alternative for you, here is a simple breakdown of the important pros and cons of using it: What Is Autoresponder In Email Marketing
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there which offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – although not the cheapest product of its kind out there, it is cheaper than many similar options.
It lets you select whether to subscribe people to your listing on a single or double opt-in basis.
It’s good import functionality, together with the option to import a wide range of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party applications and apps.
It comes with a very large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber to get a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users might like is that all features are available on all plans – unlike any competing products you do not have to be on more expensive plans to unlock specific performance.
That said, The functionality on Aweber – as we’ll see below – is not always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It is worth noting that the above Comparisons don’t really apply to very little lists however – if you’ve got a small email database, a number of the competing products are greater value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses outlined above, but they limit the amount of e-newsletters that you can send to them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these plans are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally is to avail of its free trial. What Is Autoresponder In Email Marketing