Main Features What Is An Email Autoresponder
Aweber provides you with the Following key features:
the capacity to import / host an email database
a vast range of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third-party apps What Is An Email Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Additionally, there’s no magic to Go through to get support – relevant phone number and email details may be seen quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber provide one of the largest collections of e-newsletters templates available: there are more than 700 accessible.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them look slightly dated. I would consider them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the choice of communicating your own also. What Is An Email Autoresponder
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you define. In Aweber, this is known as’Blog broadcasts’, though you can use this attribute with any material which has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this is a big time-saver.
It is worth noting however that You can’t use the normal Aweber template designs for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this function.
On the plus side, you will find quite A few of them to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works fine, but I believe there’s definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your mails are likely to seem more consistently and exhibit more reliably across email clients – however merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be great to find a few of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the choice to add your readers to a particular set of autoresponders, and label them. Not all competing products permit the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Have to answer some questions regarding how you gathered the data you’re importing. If your list is on the bigger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — and the program of tags to determine what should be sent to whom and when (see previously ).
But I Think this operation should go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behavior can activate mailouts.
By way of instance, in Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its competitors here. What Is An Email Autoresponder
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the plus side it is very Straightforward To install follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or unite automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’ll probably need to appear at other products, especially Getresponse, which supplies’marketing automation’ functionality that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of different versions of your email (using either differing content or subject headers), send them to a sample of your data, along with your e-marketing solution will roll out the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you could create and examine four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it is coming back during the upcoming few months, but if you believe you are going to need this operation desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look in a lot of other useful analytics / advice, including
the growth of lists over the years
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Appear to be able to acquire more of an overview of information in one spot, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data onto a single dashboard (that you can then use to drill down to particulars ). What Is An Email Autoresponder
A Great feature of Aweber is the Flexibility it provides you around how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Provides an adequate selection of integrations with other options. You will find more than 400 integrations available which allow you to connect Aweber to various types of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of these involve dedicated widgets; others involve including a snippet of code into a website; others demand a sync tool like Zapier.
It’s rare that Aweber will plug to other applications quite as easily as Mailchimp (that appears to be the default’standard’ email advertising choice for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly simple. You may produce segments not only depending on the contents of any field in your database, but also on consumer activity too – emails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and easy to use.
It’s a bit tricky however To figure out how to reach the screen where you create the segments – you basically have to go to a’manage subscribers’ section, search for some subscribers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you’re a car dealer having a mailing list comprising a field called’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in one go.
In an Perfect world you’d just be Able to choose the applicable segments and deliver the message to those 3 classes. With Aweber though – this is not possible. You’d need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the air; therefore finally it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Strong email marketing tool.
It is not exactly the best product of its own Kind available, but it is reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing solution.
The primary aspects of the Item That would nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter might be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you likely won’t get stuck, but if you do, you are able to speak with a real person being on a real telephone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made your mind up on whether this is the e-marketing alternative for you, here is a simple breakdown of the key pros and cons of using it: What Is An Email Autoresponder
Disadvantages of using Aweber
Split testing is presently disabled.
There are cheaper options out there which offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – although not the most expensive product of its kind on the market, it is more affordable than several comparable options.
It enables you to select whether to subscribe people to your listing on a single or double opt-in basis.
It’s good import functionality, with the option to import a wide range of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party tools and apps.
It includes a very large range of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you may use both field contents and consumer activity (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might enjoy is that all of features are available on all plans – unlike any competing goods you don’t have to be on more costly plans to unlock specific functionality.
Nevertheless, The functionality on Aweber – as we will see below – is not always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you’ve got a small email database, several of these competing goods are better value.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses outlined above, but they limit the amount of e-newsletters which it is possible to send to them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing Isn’t the Only factor you should base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you of course would be to avail of its free trial. What Is An Email Autoresponder