Main Features What Is An Autoresponder Message
Aweber provides you with all the Following key attributes:
the ability to import / host an email database
a vast assortment of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email performance
telephone, email and live chat support
integrations with third-party apps What Is An Autoresponder Message
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat support is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat service.
Additionally, there’s no magic to Go through to get support – related phone number and email details can be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Marketing, then this sort of simple access to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber supply one of the largest collections of e-newsletters templates available: you will find over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them look slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the option of coding your own too. What Is An Autoresponder Message
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you specify. In Aweber, this is known as’Blog broadcasts’, though technically you can use this attribute with any content which has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the site – this is a big time-saver.
It’s worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this purpose.
On the plus side, there are quite A few of these to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works ok, but I think there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are very likely to seem more consistently and exhibit more faithfully across email clients – however only using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be great to find a few of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the option to add your readers to a particular set of autoresponders, and tag them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Need to answer a few questions regarding how you gathered the data you’re importing. If your list is on the bigger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user activities: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — along with the application of tags to determine what needs to be routed to whom and when (see above).
However, I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behaviour can trigger mailouts.
For example, at Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. What Is An Autoresponder Message
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.
On the plus side it is very easy To set up follow up emails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a little more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or unite automation principles with tagging to create autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’ll probably need to look at other products, especially Getresponse, which supplies’marketing automation’ performance that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The lack of the functionality isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ variant to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a few different variations of your email (using either different content or theme headers), send them to a sample of your information, along with your e-marketing option will roll out the best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales team that it is coming back during the upcoming few months, but if you believe you’re going to want this functionality desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, you can also look at a lot of additional useful analytics / information, such as
the Increase of lists over the years
an overview of sign up methods
where people are opening your email (i.e., geographical place )
the history of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Appear to be able to get more of an summary of information in one spot, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current all their reporting data on one dashboard (that you can then use to drill down to specifics). What Is An Autoresponder Message
A nice feature of Aweber is the Flexibility it provides you around how you need to handle the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; dual opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all competing solutions provide their customers with this choice.
Aweber Provides a decent range of integrations with other solutions. You will find over 400 integrations available which enable you to join Aweber to different kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of these involve dedicated widgets; others demand adding a snippet of code into a website; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email advertising choice for a great deal of programs ), but you also should not have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Data in Aweber is Fairly simple. You may produce segments not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and simple to use.
It is a bit tricky however To work out how to get to the screen where you create the segments – you essentially have to visit a’manage subscribers’ section, search for a number of subscribers and save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at once, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you are a dealership having a mailing list comprising a field called’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in one go.
In an ideal world you’d only be Able to choose the relevant segments and send the message to all those 3 classes. With Aweber however – this isn’t possible. You would need to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the broadcast; therefore ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind available, but it is reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing alternative.
The primary Facets of the product That would nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential users, particularly those starting out in e-marketing with no truckload of technical abilities (you likely won’t have stuck, but if you do, you can speak with a real human being on an actual telephone line about your issue ).
In Addition, It’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made up your mind on whether this is the e-marketing solution for you, here is a simple breakdown of the important advantages and disadvantages of utilizing it: What Is An Autoresponder Message
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market which offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – although not the cheapest product of its type on the market, it’s more affordable than many similar solutions.
It enables you to choose whether to subscribe people to your listing on a single or double opt-in basis.
It’s good import performance, with the choice to import a broad assortment of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It includes a very large range of templates – more than its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively easy and you can use both field contents and user action (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber to get a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that potential users might like is that all features are available on all plans – unlike any competing products you do not need to be on more expensive plans to unlock certain performance.
Nevertheless, The functionality on Aweber – as we’ll see below – is not necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It’s worth noting that the aforementioned Comparisons don’t actually apply to very little lists nonetheless – if you have a small email database, several of these competing goods are greater value.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the very same quantities of email addresses as outlined above, but they limit the amount of e-newsletters that you can send to them. For the interest of a comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, sometimes more expensive. But normally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing is not exactly the Only factor you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you naturally is to avail of its free trial. What Is An Autoresponder Message