Description of Getresponse What Is An Autoresponder
Getresponse is primarily an email marketing app Which Allows you to: What Is An Autoresponder
Import and host a mailing list and also capture data onto it
create newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down to the key features to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer you these two channels – if telephone service is a deal-breaker for you you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have not had to use it quite frequently (a fantastic thing) but when I have I’ve found it for a bit of a mixed bag (less of a good thing). A number of the live chat service I have received was outstanding, and I haven’t had to wait too long to chat with an agent; the email support less so.
Some of the feedback I have from our readers will suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a number of these types of businesses, I expect it boils down to that you get daily. What Is An Autoresponder
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter that you sent and set them in a segment of subscribers that you can then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your emails, and period your prospective mailouts based on this information
’email ROI’: by adding some tracking code to your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you could click on one of your readers and see in which they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided from the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough using the controls supplied; and of course there’s nothing to prevent you designing your own HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, therefore it’s generally pretty simple to find a good starting point for a template and edit it before you’re delighted with the design.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this region. What Is An Autoresponder
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you personally — you can set them up so that instantly after someone signs up to a mailing list, they receive a welcome message from your company; a week after they can get a discount deal for a number of your products or services; three months after they could receive an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected preferences
finished transactions / targets
changes in user data
Recently Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This type of performance goes way beyond what has traditionally been available from autoresponders, and allows you to create a user journey that can be customised to the nth level.
For a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available to the pricier programs – the’Guru’ plan and upward. What Is An Autoresponder
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads if, instead of simply directing people to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse provides something quite beneficial in this respect that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create one landing page, which can simply be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (where the system shows a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they are certainly a helpful attribute – then it is definitely worth looking at one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 per month, but quite frustratingly, even though the add-on allows you to display an infinite amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I guess is exactly what Getresponse would like you to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the screen is used in either portrait or landscape mode. What Is An Autoresponder
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is the need to export data to CSV and straight back into your email marketing instrument in order to perform mailouts (or the necessity to export info from your email marketing tool into your CRM to include prospects to it).
When I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – that could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your site that they finished a form ;
you can then send a automated email tailored to this pipeline stage a few days later;
and based on the actions they took with regard to that email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of this communication in the contact’s history. There is now no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, if you click a contact within a deal pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects aren’t displayed. To observe this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it can perform on the automation aspect is impressive. I’m hopeful that this feature gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very competitive also compared to established webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also purchase webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key rivals, particularly once you consider that you can connect it in with a built in CRM tool (more about that in a moment). What Is An Autoresponder
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always an important thing to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their website:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to have to take the organization’s term for this, but assuming it is accurate, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something that I haven’t struck on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it’s a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems utilizing the less costly plans, competing products don’t force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in process, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion speed and so the number of readers on your list. A dual opt-in procedure is best for verifying the people subscribing to your record are using actual email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list containing only email addresses).
The good news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controllers are provided by Getresponse to change forms off or on on particular devices or individual pages of your site. In the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I link my Getresponse to some growth-hacking tool called Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the webpages I need ). What Is An Autoresponder
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality just a bit tricky at times).
1 area I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and move them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does make for a useful tool – it’s only that the execution of it could be somewhat better.
Also, as explained above, the CRM tool might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers it is possible to send to to 1000. It would be useful if that could be raised a bit, as it might help prospective users try the tool out in more’real-world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: this starts at $1199, using exact pricing depending on requirements (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. What Is An Autoresponder
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of landing pages which enable split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – this functionality isn’t accessible whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a fairly high number of email addresses on your database.
By way of instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of mails each month to, you’ll discover that hosting it using Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database but on how many emails you send per month also. If you are delighted to set a limit on the number of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I could think of that comes in considerably more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – provide completely free account for users that have a small number of documents (but these do not supply the full range of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? What Is An Autoresponder
Getresponse represents among the more cost-effective ways to host and speak using an email database.
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that delivers this’all around’ proposition, and it is what proceeds to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements could be made into the data capture types also, especially for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the service offering.
Overall though I rate Getresponse very highly – you get substantial bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst supplying as much, if not more performance as them.
The reductions you receive when paying for one or two years of service are very generous – you’ll be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its own website and supplying deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully functional version of this.
You are able to test out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can’t control when and where they are displayed on your site.
CRM performance needs to be improved substantially before it can be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing arrangement is a little perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page addition doesn’t allow you to execute A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. What Is An Autoresponder