Description of Getresponse Webresponse Getresponse
Getresponse is primarily an email Advertising program Which Allows you to: Webresponse Getresponse
Import and host a mailing list and catch data onto it
generate newsletters which can be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all of the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer you these two stations – if telephone support is a deal-breaker for you you might want to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have not had to use it quite often (a good thing) but once I have I’ve found it for a bit of a mixed bag (less of a good thing). Some of the live chat support I’ve received was outstanding, and I have not needed to wait too long to talk to an agent; the email support .
Some of the feedback I have from our readers does suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. As with a number of these types of businesses, I anticipate it often boils down to that you get on the day. Webresponse Getresponse
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot people who didn’t participate with an e-newsletter that you sent and set them in a segment of readers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your emails, and period your future mailouts based on this information
’email ROI’: by incorporating some monitoring code to your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user information – you can click on one of your subscribers and see where they signed from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting application is decidedly one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided out of the box look somewhat dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls supplied; and of course there is nothing to stop you designing your own HTML email template and minding the code for this.
Additionally, you will find tons of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty straightforward to find a good beginning point to get a template and edit it before you’re delighted with the plan.
If you’re really unhappy with the templates provided by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not very extensive (just 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be created in this area. Webresponse Getresponse
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you — you can set them up so that instantly after someone signals up to your mailing list, they get a welcome message from the company; a week after they can get a discount offer for some of your products or services; 3 weeks later they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected tastes
finished transactions / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you create a user travel which may be customised to the nth degree.
To get a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the pricier programs – the’Guru’ program and up. Webresponse Getresponse
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, rather than simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this respect that the majority of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that could simply be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse program (where the system shows a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a useful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an extra $15 a month, however very frustratingly, although the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the more expensive plans (which I suppose is exactly what Getresponse would like one to do!) .
Getresponse was ahead of its competitors for quite some time with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone trailer around, so that you may preview what your email looks like when the screen is used in either portrait or landscape mode. Webresponse Getresponse
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export data to CSV and back into your email marketing tool as a way to perform mailouts (or the necessity to export data from your email marketing tool into your CRM to include prospects to it).
When I saw Getresponse recently introducing a new CRM attribute into their plans I was intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to perform quite basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
You can add a contact to a specific stage on a revenue pipeline depending on the page of your site they completed a form on;
you can then send a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the action they took in regards to this email (clicking on a particular link ) you can automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of this communication from the contact’s history. There is now no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, when you click on a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects are not displayed. To see this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and then enter the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it could do on the automation aspect is impressive. I am optimistic that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of example, among the leading webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, especially when you believe that you can link it in using a built-in CRM tool (more about that in a moment). Webresponse Getresponse
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always an important point to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, nevertheless, we’re proud to say our general deliverability rate currently stands at 99%.
Clearly you are going to have to take the company’s word for this, but supposing it is true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I haven’t encountered on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability speed, it is a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties utilizing the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the person registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your record. A dual opt-in process is better for verifying that the folks subscribing to a list are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated according to a list containing just real email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there is a great deal of room for improvement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms on or off on specific devices or individual pages of your site. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse into a growth-hacking tool named Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d like to and on the webpages I want). Webresponse Getresponse
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance just a bit tricky at times).
1 place I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and transfer them around an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will make for a helpful tool – it is only that the implementation of it might be rather better.
Additionally, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product I do not use” scenario.
The only down side to the free trial is the fact that it limits the number of readers it is possible to send to 1000. It would be useful if that could be raised a bit, as it would help prospective users try the tool out in more’real world’ situations.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: that begins at $1199, using exact pricing depending on prerequisites (if you are considering the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Webresponse Getresponse
Distinctions of Every Plan
Each of the Getresponse plans cover the important basics — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
Landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this functionality isn’t available whatsoever around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially if you’ve got a reasonably large number of email addresses on your own database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of mails each month to, you might find that hosting it using Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database but on the number of emails you send per month too. If you are happy to set a limit on the amount of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — especially Mailchimp – provide free accounts for users with a small number of documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated before, if you’re ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about attributes? Webresponse Getresponse
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that delivers this’all around’ proposal, and it’s what continues to persuade us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture forms too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
All in all though I speed Getresponse very highly – you receive considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some situations, significantly so) whilst supplying just as much, or even more performance as them.
The discounts you get when paying for one or two decades of service are very generous – you’ll be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own website and providing deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a helpful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully functional version of the.
You can test all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM functionality needs to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing goods.
The pricing structure is a little confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Webresponse Getresponse