Description of Getresponse Webrequest Getresponse
Getresponse is primarily an email marketing program that allows you to: Webrequest Getresponse
Import and host a mailing list and capture data onto it
create newsletters which could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer these two channels – if phone service is a deal-breaker for you then you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have not had to use it quite frequently (a fantastic thing) but once I’ve I’ve discovered it to be a small mixed bag (less of a good thing). A number of the live chat support I’ve received was excellent, and I have not had to wait too long to talk to a broker; the email support .
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. Much like a lot of these types of businesses, I expect it often boils down to who you get daily. Webrequest Getresponse
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify people who didn’t engage with an e-newsletter you shipped and put them in a section of readers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your mails, and period your prospective mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user information – you can click on one of your subscribers and see where they signed up from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided out of the box look somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and of course there’s nothing to prevent you simply designing your HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it’s generally pretty simple to locate a good starting point for a template and then edit it before you’re delighted with the plan.
If you’re really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements which could be made in this region. Webrequest Getresponse
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can put them up so that instantly after somebody signals up to a mailing list, they get a welcome message from your business; a week later they could receive a discount offer for a number of your goods or services; 3 weeks later they could receive an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact tastes
completed trades / goals
changes in user information
Recently Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual journey which may be customised to the nth degree.
To get a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available on the pricier programs – the’Pro’ plan and upward. Webrequest Getresponse
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads if, instead of simply directing individuals to some (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something quite beneficial in this respect that most of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which could only be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine indicates a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re unquestionably a helpful attribute – then it’s definitely worth looking at one of the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an extra $15 a month, however quite frustratingly, although the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse want you to do) .
Getresponse was before its rivals for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone preview around, so you can preview what your email looks like when the display is used in either portrait or landscape style. Webrequest Getresponse
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the need to export information to CSV and straight back to your email marketing tool as a way to do mailouts (or the need to export info from the email marketing tool into your CRM to include leads to it).
When I saw Getresponse lately introducing a new CRM feature into their plans I had been intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it to perform quite basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your site that they finished a form ;
you can then send a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the actions they took with regard to that email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of the communication in the contact’s history. There is currently no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, when you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your leads are not displayed. To observe this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal directly to a pipeline and input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it could perform on the automation side is impressive. I’m hopeful that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very competitive also compared to established webinar solutions. For example, one of the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, particularly when you believe you could connect it in using a built in CRM tool (more about that in a minute ). Webrequest Getresponse
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, nevertheless, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to have to choose the organization’s word for this, but assuming it’s true, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties utilizing the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the individual registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the number of subscribers on your list. A double opt-in process is better for verifying the people subscribing to a record are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list containing only real email addresses).
The fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms off or on on specific devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse to a growth-hacking tool called Sumo (that enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d love to and onto the pages I need ). Webrequest Getresponse
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain performance just a bit tricky at times).
1 area I feel that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and move them around an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a useful tool – it is just that the execution of it could be somewhat better.
Additionally, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is fully operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it limits the amount of subscribers you can send to to 1000. It would be useful if that could be increased a little, as it might help prospective users try the tool out in more’real world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing depending on prerequisites (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Webrequest Getresponse
Distinctions of Every Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of landing pages which enable split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – this performance isn’t accessible whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a reasonably high number of email addresses on your database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 records that you wish to send an infinite number of emails each month to, you’ll find that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on how many emails you send per month too. If you’re delighted to limit the amount of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service I could think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – provide completely free accounts for users with a small number of documents (but these do not supply the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about features? Webrequest Getresponse
Getresponse represents one of the more cost-effective tactics to host and speak with an email database.
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any competing product that delivers this’all round’ proposal, and it is what continues to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture forms also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
All in all though I speed Getresponse very highly – you get substantial bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in some situations, substantially so) whilst supplying just as much, or even more performance as them.
The reductions you get when paying upfront for a couple of decades of service are very generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its own site and supplying deliverability data for person e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully functional version of the.
You are able to try all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and where they are displayed on your website.
CRM functionality needs to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a bit perplexing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial restricts the number of subscribers you can send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Webrequest Getresponse