Description of Getresponse Webmail Autoresponder
Getresponse is primarily an email marketing program Which Allows you to: Webmail Autoresponder
Import and host a mailing list and also capture data onto it
create newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the key features to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and various online tutorials / resources.
Regrettably, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer both of these channels – if phone support is a deal-breaker for you then you may wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I’ve not had to use it quite often (a fantastic thing) but once I have I have discovered it to be a small mixed bag (less of a fantastic thing). Some of the live chat support I’ve received was excellent, and I haven’t had to wait too long to chat with a broker; the email support .
Some of the comments I have from our readers does indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these kinds of businesses, I anticipate it boils down to that you get daily. Webmail Autoresponder
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter that you shipped and put them in a segment of readers which you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it on your emails, and period your future mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user info – you can click one of your subscribers and see where they signed from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box look somewhat dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and of course there’s nothing to prevent you designing your own HTML email template and importing the code for this.
Additionally, there are tons of templates to choose from — over 500 — and they are presented in easy-to-understand categories, therefore it’s generally pretty straightforward to locate a good beginning point to get a template and edit it until you’re happy with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements which could be made in this area. Webmail Autoresponder
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can put them up so that immediately after somebody signals up to a mailing list, they get a welcome message from your business; a week after they can receive a discount offer for a number of your products or services; 3 weeks later they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages can be triggered by user actions or information, for example:
contributors to particular lists
changes in contact tastes
completed transactions / goals
changes in user data
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a certain link .
This kind of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you make a user journey that may be customised to the nth degree.
For a fast overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the more expensive plans – the’Pro’ program and upward. Webmail Autoresponder
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, rather than simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse provides something very beneficial in this regard that the majority of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, which could simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine indicates a sample of your customers different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are certainly a helpful attribute – then it is definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an extra $15 a month, but very frustratingly, even though the add-on permits you to show an infinite number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit a’cellphone preview’ button to get a quick snapshot of what your email looks like on a smartphone (see image right).
Not only this but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the display is employed in either portrait or landscape mode. Webmail Autoresponder
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is the necessity to export data to CSV and back into your email marketing tool in order to do mailouts (or the need to export info from the email marketing tool in your CRM to add prospects to it).
When I saw Getresponse lately introducing a brand new CRM attribute in their plans I was intrigued – this could potentially do away with all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this operation would be as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your website that they completed a form on;
you can then send a automated email tailored to that pipeline stage a few days later;
and dependent on the actions they took in regards to that email (clicking on a certain link etc) you could automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of the communication in the contact’s history. There is currently no way of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And strangely, when you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects are not displayed. To see this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and then enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the things it can do on the automation aspect is remarkable. I am optimistic that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive also by comparison to based webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, particularly once you consider you could connect it in using a built in CRM tool (more on that in a moment). Webmail Autoresponder
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always a very important thing to look at when choosing an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability rates; but Getresponse seems pretty open about that, with this to say about it on their own website:
At GetResponse we’re often asked about the quality of our deliverability speed. Since deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our clients jointly, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you’re going to have to take the company’s term for this, but supposing it’s accurate, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of each message in your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties using the less costly plans, competing goods do not make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize a single opt-in process, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it very easy for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the number of readers on your list. A double opt-in procedure is best for verifying that the people subscribing to a record are using real email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated based on a list containing only email addresses).
The fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there is a great deal of room for improvement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on particular devices or pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I connect my Getresponse to some growth-hacking instrument called Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d like to and onto the webpages I need ). Webmail Autoresponder
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance just a bit tricky at times).
One area I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and transfer them around an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of content, or placement of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a useful instrument – it is just that the implementation of it could be rather better.
Additionally, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers you can send to 1000. It would be useful if this could be raised a bit, as it might help potential users try out the tool in more’real-world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, many additional kinds of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists exceed 100,000 email addresses: that starts at $1199, with accurate pricing based on prerequisites (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Webmail Autoresponder
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of landing pages which allow split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – this performance isn’t accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially if you’ve got a reasonably large number of email addresses onto your own database.
By way of instance, if you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of emails per month to, you might find that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database however on how many emails you send per month too. If you are delighted to set a limit on the number of emails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service that I could think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – provide free accounts for users that have a few records (but these don’t offer the entire range of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about features? Webmail Autoresponder
Getresponse represents one of the more cost-effective ways to host and communicate using an email .
It’s also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any competing product that delivers this’all round’ proposition, and it is what proceeds to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture forms also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the service offering.
All in all though I rate Getresponse very highly – you get substantial bang for your buck with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain situations, significantly so) whilst offering as much, if not more functionality as them.
The reductions you get when paying upfront for one or two decades of service are extremely generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its website and providing deliverability data for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a useful landing page founder – but bear in mind you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and in which they’re displayed on your website.
CRM performance has to be improved considerably before it could be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Webmail Autoresponder