Main Capabilities Web Walk Mail
Aweber provides you with the Following key features:
the ability to import / server an email database
a vast assortment of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email performance
phone, email and live chat support
integrations with third party programs Web Walk Mail
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer live or email chat service.
Furthermore, there’s no hoops to Proceed through to contact support – relevant phone number and email details can be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this type of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber provide one of the biggest collections of e-newsletters templates accessible: there are over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them look slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the option of communicating your own also. Web Walk Mail
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, although technically you can take advantage of this feature with any content which has an RSS feed.
This functionality is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the site – this can be a large time-saver.
It’s worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates that are specifically designed for this purpose.
On the other hand, there are quite Some of them to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works ok, but I believe there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are very likely to seem more consistently and display more faithfully across email clients – however only using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be great to see a few of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a certain pair of autoresponders, and label them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Have to answer a few questions regarding how you gathered the information you are importing. If your list is on the larger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on user actions: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see above).
But I Think this functionality needs to go somewhat further really – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
By way of instance, in Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Web Walk Mail
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the plus side it is very easy To set up follow up mails based on time period – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or combine automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’ll probably need to appear at other goods, particularly Getresponse, which provides’advertising automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have however seeing the responsive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The lack of this operation is not a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of eachand every sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a few distinct versions of your email (using either differing content or theme headers), send them into a sample of your information, along with your e-marketing solution will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to create and test four variants of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales team that it’s coming back during the upcoming few months, but if you believe you’re likely to want this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats like open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / advice, including
that the growth of lists over the years
an Summary of sign up methods
where people are opening your own email (i.e., geographical location)
the background of an individual’s action – you can view past opens and clicks etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Seem to be able to get more of an summary of information in one spot, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present all the reporting information on a single dashboard (that you can then use to drill down to specifics). Web Walk Mail
A nice feature of Aweber is that the Flexibility it gives you about how you need to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; dual opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing solutions provide their customers with this choice.
Aweber Provides an adequate selection of integrations with other solutions. You will find more than 400 integrations available which enable you to connect Aweber to various types of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of these involve committed widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (which appears to be the default’standard’ email advertising choice for a great deal of programs ), but you also shouldn’t have too much difficulty getting Aweber to work with a broad selection of other SaaS (software as a service) apps.
Information in Aweber is Fairly simple. You can create segments not only depending on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It is a little bit tricky however To figure out how to reach the screen where you make the segments – you essentially have to go to some’handle subscribers’ section, search for some subscribers and save the search for a section.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you are a car dealer having a mailing list containing a field known as’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in one go.
In an ideal world you’d just be Able to choose the relevant segments and deliver the message to those three classes. With Aweber however – this is not possible. You would have to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the air; therefore ultimately it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The primary aspects of the Item That will nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter may be particularly critical for some potential customers, especially those starting out in e-marketing without a truckload of technical skills (you probably won’t have stuck, but if you do, you can talk to an actual person being on an actual telephone line about your problem).
Additionally, it’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made your mind up on if this is actually the e-marketing solution for you, here’s a simple breakdown of the important advantages and disadvantages of utilizing it: Web Walk Mail
Disadvantages of using Aweber
Split testing is presently disabled.
There are cheaper options out there that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – whilst not the cheapest product of its type out there, it’s more affordable than several similar options.
It lets you choose whether to subscribe people to your listing on a single or double click basis.
It has good export performance, together with the choice to import a broad assortment of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic assortment of third party tools and apps.
It comes with an extremely large range of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively easy and you can use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users may like is that all of features are available on all plans – unlike some competing products you don’t need to be on more expensive plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we will see below – is not always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It’s worth noting that the above Comparisons do not actually apply to very small lists however – if you’ve got a small email database, a number of the competing products are better value.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses outlined above, but they restrict the amount of e-newsletters that it is possible to send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these plans are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you should base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you of course would be to avail of its free trial. Web Walk Mail