Description of Getresponse Web Email Marketing
Getresponse is primarily an email Advertising program Which Allows you to: Web Email Marketing
Import and host a mailing list and capture data on it
create newsletters which could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and various online tutorials / tools.
Sadly, the telephone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you then you may want to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I’ve never needed to use it very frequently (a fantastic thing) but once I have I have discovered it for a small mixed bag (less of a fantastic thing). Some of the live chat support I’ve received has been excellent, and I haven’t had to wait too long to chat with a broker; the email support less so.
Some of the comments I have from our readers does indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these types of companies, I expect it often boils down to who you get daily. Web Email Marketing
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter that you shipped and set them in a section of subscribers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your emails, and time your future mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you could click one of your readers and see where they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and of course there is nothing to stop you simply designing your HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty straightforward to locate a good starting point to get a template and edit it before you’re delighted with the design.
If you are really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements which could be created in this region. Web Email Marketing
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can set them up so that instantly after somebody signs up to your mailing list, they receive a welcome message in your business; a week after they can receive a discount deal for some of your products or services; 3 months later they could obtain an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages can be triggered by user actions or information, such as:
contributors to certain lists
changes connected tastes
completed trades / targets
changes in user information
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and lets you make a user journey that may be customised to the nth level.
To get a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ program and upward. Web Email Marketing
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads if, rather than simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse offers something quite beneficial in this regard that most of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, that can only be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (where the machine indicates a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they’re certainly a helpful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 a month, but very frustratingly, even though the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse want one to do) .
Getresponse was ahead of its competitors for quite some time with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’cellphone preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the screen is employed in either portrait or landscape style. Web Email Marketing
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is that the necessity to export data to CSV and straight back to your email marketing instrument in order to do mailouts (or the need to export info from your email marketing tool into your CRM to add leads to it).
When I watched Getresponse lately introducing a new CRM attribute in their plans I was intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your website they completed a form on;
you could then send a automated email tailored to this pipeline period a couple of days afterwards;
and based on the action they took with regard to that email (clicking on a certain link etc) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a list of this communication from the contact’s history. There is now no way of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And oddly, when you click on a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your leads are not displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain right to a pipeline and then enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new feature and the stuff it could do on the automation side is impressive. I’m optimistic that this feature gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under the same roof is very appealing.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of example, one of the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key competitors, particularly once you believe that you can link it in using a built-in CRM tool (more about that in a minute ). Web Email Marketing
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always an important point to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients collectively, however, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to need to choose the organization’s term for this, but supposing it’s accurate, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something that I haven’t encountered on rival products’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing concerning deliverability nevertheless: to ensure a high deliverability rate, it’s a good idea to use a system called DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties using the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the person registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it very easy for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the number of subscribers on your list. A double opt-in process is better for verifying the folks subscribing to your record are using real email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list comprising only email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there is a great deal of room for improvement with respect to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms off or on on specific devices or individual pages of your website. At the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I connect my Getresponse into some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and onto the webpages I need ). Web Email Marketing
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality a little bit tricky at times).
One place I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of content and transfer them about an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does result in a useful tool – it is just that the execution of it might be somewhat better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is fully operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it limits the number of subscribers you can send to 1000. It would be useful if this could be raised a bit, as it might help potential users try out the tool in more’real-world’ situations.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional types of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: that starts at $1199, with accurate pricing based on prerequisites (if you are considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Web Email Marketing
Distinctions of Each Plan
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can only avail of landing pages that enable split testing and unlimited views if you’re on a’Pro’ program or higher
Webinars – that performance isn’t available whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly in case you have a reasonably high number of email addresses on your database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 records that you wish to send an unlimited number of emails per month to, then you might discover that hosting it using Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your database however on the number of emails you send a month too. If you are happy to set a limit on the number of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – offer free account for users that have a few records (but these don’t offer the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about features? Web Email Marketing
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that delivers this’all round’ proposal, and it is what proceeds to persuade us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture forms too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the service offering.
Overall though I rate Getresponse very tremendously – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain situations, substantially so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying for one or two decades of support are very generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and supplying deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters very readily.
It comes with a helpful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully functional version of the.
You can try all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and where they are displayed on your website.
CRM functionality needs to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Web Email Marketing