Description of Getresponse Web Based Email Marketing Software Reviews
Getresponse is primarily an email marketing program Which Allows you to: Web Based Email Marketing Software Reviews
Import and host a mailing list and also catch data on it
create newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and various online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer you these two stations – if telephone service is a deal-breaker for you then you might want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I’ve never needed to use it very often (a fantastic thing) but when I have I’ve found it to be a small mixed bag (less of a fantastic thing). A number of those live chat support I’ve received was excellent, and I haven’t needed to wait too much time to chat with a broker; the email service .
Some of the feedback I have from our readers does indicate that there do have to be improvements made concerning the quality of service Getresponse offer. As with a lot of these kinds of businesses, I anticipate it boils down to who you get on the day. Web Based Email Marketing Software Reviews
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who didn’t participate with an e-newsletter that you shipped and put them in a section of readers which you may then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your mails, and period your prospective mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you can click one of your subscribers and see where they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided from the box seem a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and naturally there is nothing to prevent you designing your HTML email template and minding the code for it.
Additionally, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty straightforward to locate a good starting point to get a template and then edit it before you are happy with the design.
If you’re really unhappy with the templates offered by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options are not very extensive (only 11 templates are provided – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be made in this region. Web Based Email Marketing Software Reviews
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you — you can set them up so that immediately after somebody signs up to a mailing list, they receive a welcome message in the business; a week later they can get a discount offer for some of your goods or services; three months later they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes connected preferences
completed transactions / targets
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create a user travel which may be customised to the nth level.
To get a quick overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available to the more expensive programs – the’Guru’ plan and up. Web Based Email Marketing Software Reviews
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this regard that the majority of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that can simply be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine indicates a sample of your users different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a useful feature – then it is definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an additional $15 a month, however very frustratingly, even though the add-on allows you to show an infinite amount of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for one of the pricier plans (which I guess is what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Web Based Email Marketing Software Reviews
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the necessity to export information to CSV and back to your email marketing tool as a way to do mailouts (or the necessity to export info from the email marketing tool into your CRM to include leads to it).
When I watched Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – this could possibly do away with all that data exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your site that they finished a form on;
you could then send them a automated email tailored to this pipeline period a couple of days afterwards;
and dependent on the action they took in regards to that email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of this communication in the contact’s history. There’s currently no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, if you click on a contact within a deal pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads are not displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it could do on the automation aspect is remarkable. I’m optimistic that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very competitive also by comparison to established webinar solutions. For example, among the primary webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even buy webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, especially when you consider that you can connect it in with a built in CRM tool (more on that in a minute ). Web Based Email Marketing Software Reviews
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important point to check at when choosing an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of the deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For our customers collectively, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to take the organization’s term for this, but supposing it’s true, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – that is something I have not encountered on rival products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems using the less costly plans, competing goods do not make you invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your record. A dual opt-in process is best for verifying that the folks subscribing to a list are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated based on a list comprising just email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty fine — but to be honest, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to switch forms off or on on particular devices or pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I connect my Getresponse to a growth-hacking tool named Sumo (that allows me to change pop-ups off for mobile users, in addition to display forms exactly as I’d like to and onto the pages I need ). Web Based Email Marketing Software Reviews
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance just a little bit tricky at times).
One area I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and move them around an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of content, or positioning of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a useful tool – it is just that the execution of it might be somewhat better.
Additionally, as explained above, the CRM tool might be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers you can send to 1000. It would be useful if that could be increased a bit, as it might help prospective users try out the tool in more’real world’ scenarios.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, several additional types of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that begins at $1199, with exact pricing based on prerequisites (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Web Based Email Marketing Software Reviews
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you’re on a’Pro’ program or higher
Webinars – this functionality is not available whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a fairly large number of email addresses on your own database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of mails per month to, you’ll find that hosting it using Getresponse prices $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your database however on the number of emails you send a month too. If you are delighted to set a limit on the amount of emails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service that I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free account for users with a few records (but these do not offer the entire range of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Web Based Email Marketing Software Reviews
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any competing product that offers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made to the data capture forms too, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the support offering.
Overall though I rate Getresponse very tremendously – you get substantial bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some cases, significantly so) whilst supplying as much, if not more functionality as them.
The discounts you get when paying upfront for a couple of decades of service are very generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and providing deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully operational version of the.
You are able to test all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can not control when and where they are displayed on your site.
CRM performance has to be improved considerably before it could be considered a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing arrangement is a bit confusing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Web Based Email Marketing Software Reviews