Description of Getresponse Web Based Email Marketing Software
Getresponse is primarily an email marketing program that allows you to: Web Based Email Marketing Software
Import and host a mailing list and also capture data on it
generate newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all of the key stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and various online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer these two stations – if telephone service is a deal-breaker for you then you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I’ve never needed to use it quite frequently (a good thing) but once I’ve I have discovered it to be a bit of a mixed bag (less of a fantastic thing). Some of the live chat support I’ve received has been outstanding, and I haven’t had to wait too much time to talk to an agent; the email service less so.
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made concerning the quality of service Getresponse offer. Much like a lot of these types of businesses, I anticipate it often boils down to who you get on the day. Web Based Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter that you sent and put them in a section of subscribers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action on your emails, and time your future mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user info – you could click one of your subscribers and see where they signed up from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and naturally there’s nothing to stop you designing your HTML email template and minding the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to find a good starting point to get a template and then edit it before you’re delighted with the design.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements which could be created in this region. Web Based Email Marketing Software
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can set them up so that instantly after somebody signals up to your mailing list, they get a welcome message from the company; a week after they could get a discount offer for a number of your goods or services; 3 months later they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes connected preferences
completed trades / targets
changes in consumer data
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user journey which can be customised to the nth level.
For a quick overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ program and up. Web Based Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something quite useful in this respect that most of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which can simply be displayed 1,000 times a month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (where the machine indicates a sample of your users different variations of your landing page, computes conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a useful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an additional $15 a month, but quite frustratingly, even though the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the pricier programs (which I guess is exactly what Getresponse would like you to do) .
Getresponse was before its competitors for quite some time with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so that you can preview what your own email looks like when the display is used in either portrait or landscape style. Web Based Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the need to export information to CSV and straight back to your email marketing tool in order to perform mailouts (or the need to export info from your email marketing tool into your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM feature in their plans I was intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to carry out quite basic tasks: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your site that they completed a form on;
you could then send a automated email tailored to this pipeline stage a few days later;
and dependent on the action they took with regard to this email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a list of the communication from the contact’s history. There’s now no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And oddly, if you click on a contact within a deal pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you have delivered to your prospects aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it could do on the automation side is impressive. I’m optimistic that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive too by comparison to based webinar solutions. For example, one of the primary webinar services, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, particularly once you believe that you can connect it in using a built-in CRM tool (more on this in a minute ). Web Based Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important point to check at when choosing an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their own site:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the company’s word for this, but assuming it is true, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of each message on your email analytics – that is something that I have not struck on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on something concerning deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability problems utilizing the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the individual registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your record. A double opt-in procedure is best for verifying that the people subscribing to a list are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list comprising just email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there’s a great deal of room for improvement with respect to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are offered by Getresponse to change forms on or off on specific devices or individual pages of your website. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I connect my Getresponse to some growth-hacking tool named Sumo (this allows me to change pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the pages I want). Web Based Email Marketing Software
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality a bit tricky at times).
1 area I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a helpful instrument – it is just that the execution of it might be rather better.
Additionally, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it restricts the number of readers you can send to to 1000. It would be good if that could be increased a bit, as it might help prospective users try out the tool in more’real world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional kinds of plan to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: that starts at $1199, using exact pricing based on prerequisites (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Web Based Email Marketing Software
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
Landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you’re on a’Pro’ plan or higher
Webinars – that performance is not available whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you’ve got a fairly high number of email addresses onto your own database.
By way of instance, if you have a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of emails per month to, then you might find that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database however on how many emails you send a month also. If you’re happy to set a limit on the number of emails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The sole well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free account for users with a small number of records (but these don’t offer the full range of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Web Based Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that offers this’all around’ proposal, and it is what continues to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture types too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
Overall though I rate Getresponse very tremendously – you receive considerable bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst supplying as much, if not more performance as them.
The reductions you receive when paying for one or two years of support are extremely generous – you will be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and providing deliverability statistics for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page founder – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of this.
You can try out all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your site.
CRM functionality has to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a bit confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Web Based Email Marketing Software