Main Features Video Aweber
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a wide assortment of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email performance
telephone, email and live chat service
integrations with third-party programs Video Aweber
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat service is available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.
Additionally, there’s no hoops to Proceed through to contact service – relevant phone number and email details may be viewed quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber provide one of the largest collections of e-newsletters templates available: you will find more than 700 available.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I would believe them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the choice of communicating your own also. Video Aweber
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, although technically you can use this feature with any content that has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the website – this is a big time-saver.
It’s worth noting that You can not use the standard Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates that are made specifically for this function.
On the other hand, you will find quite Some of these to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works ok, but I believe there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your emails are likely to appear more consistently and exhibit more faithfully across email clients – but only using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it would be great to find some of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Need to answer some questions regarding how you collected the information you are importing. If your listing is on the bigger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on user activities: email opens, link clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — and the program of tags to determine what should be routed to whom and when (see above).
However, I Think this functionality should go somewhat further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behavior can activate mailouts.
For instance, at Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Video Aweber
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the plus side It’s very easy To install follow up emails based on time period – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a little more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or combine automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in really advanced manners, you’re likely going to should appear at other products, especially Getresponse, which supplies’advertising automation’ performance that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have however seeing the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The absence of the operation is not a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a lot of campaigns every month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of distinct variations of your email (using either differing content or theme headers), send them into a sample of your information, and your e-marketing option will roll the best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales team that it is coming back during the next few months, but if you think you are going to need this operation urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats like open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / advice, including
the growth of lists over time
an overview of sign up methods
where people are opening your own email (i.e., geographical place )
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Seem to be able to acquire more of an overview of information in 1 spot, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present all their reporting information onto a single dashboard (that you can then use to drill down to particulars ). Video Aweber
A Great feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all competing solutions provide their clients with this choice.
Aweber Provides an adequate selection of integrations with other solutions. You will find over 400 integrations available which enable you to connect Aweber to different types of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of these involve dedicated widgets; others involve adding a snippet of code into a site; others demand a sync tool like Zapier.
It is rare that Aweber will plug into other software quite as easily as Mailchimp (which seems to be the default option’standard’ email marketing option for a lot of apps), but you shouldn’t have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Information in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It is a bit tricky however To work out how to reach the screen where you make the segments – you basically have to visit a’manage subscribers’ section, search for a number of readers and then save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a car dealer with a mailing list comprising a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in 1 go.
In an ideal world you would only be Able to select the relevant segments and deliver the message to those 3 classes. With Aweber however – this is not possible. You’d have to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the broadcast; so finally it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not the best product of its Kind available, but it’s reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That will nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter might be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of technical skills (you probably won’t get stuck, but if you do, you are able to talk to a real person being on an actual phone line about your issue ).
In Addition, It’s not too Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is the e-marketing alternative for you, here’s a brief breakdown of the important pros and cons of utilizing it: Video Aweber
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options out there which offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its kind out there, it is cheaper than several similar solutions.
It enables you to select whether to join people to your list on a single or double click basis.
It’s good import performance, together with the option to import a wide assortment of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party tools and apps.
It includes an extremely large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you may use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber to get a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may enjoy is that all of features are available on all plans – unlike any competing goods you don’t need to be on more costly plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It’s worth noting that the above Comparisons don’t actually apply to very little lists however – if you have a little email database, a number of these competing products are greater value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined previously, but they limit the number of e-newsletters that it is possible to send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But normally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you should base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you of course is to avail of its free trial. Video Aweber