Description of Getresponse Verticalresponse
Getresponse is primarily an email Advertising app Which Allows you to: Verticalresponse
Import and host a mailing list and also catch data on it
generate newsletters that could be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
Besides email marketing, it also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the key features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you both of these stations – if phone support is a deal-breaker for you you may wish to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have never needed to use it very often (a fantastic thing) but once I have I’ve discovered it for a small mixed bag (less of a fantastic thing). A number of the live chat support I have received has been excellent, and I haven’t had to wait too long to talk to a broker; the email support less so.
Some of the feedback I have from our readers does suggest that there do need to be improvements made in terms of the quality of service Getresponse offer. As with a number of these types of companies, I expect it often boils down to who you get daily. Verticalresponse
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who did not engage with an e-newsletter that you sent and set them in a section of subscribers which you can then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your mails, and time your future mailouts according to this information
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you can click on one of your readers and see in which they signed from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box look somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and naturally there’s nothing to stop you simply designing your own HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to locate a good beginning point for a template and edit it before you are happy with the design.
If you’re really unhappy with the templates provided by Getresponse, there’s also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (only 11 templates are provided – well short of their 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be created in this region. Verticalresponse
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can set them up so that instantly after someone signs up to a mailing list, they receive a welcome message from the company; a week later they can receive a discount offer for some of your products or services; three weeks later they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact tastes
finished trades / targets
changes in consumer information
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link .
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you create a user journey which can be customised to the nth degree.
To get a quick overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the pricier plans – the’Pro’ plan and upward. Verticalresponse
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads in the event, rather than simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this regard that most of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, that could simply be displayed 1,000 times per month.
Also, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine shows a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a helpful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 per month, however very frustratingly, although the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse would like you to do) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Verticalresponse
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the need to export information to CSV and straight back into your email marketing instrument in order to do mailouts (or the need to export info from the email marketing tool into your CRM to add leads to it).
So when I watched Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – that could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it to perform rather basic tasks: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this operation is as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your site that they completed a form ;
you could then send a automated email tailored to this pipeline period a couple of days later;
and based on the action they took in regards to that email (clicking on a particular link etc) you can automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of this communication from the contact’s history. There’s currently no way of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, if you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your leads are not displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and input the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the stuff it can perform on the automation side is remarkable. I am optimistic that this feature becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive also compared to established webinar solutions. For instance, one of the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly once you consider that you can link it in using a built-in CRM tool (more about that in a moment). Verticalresponse
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important point to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their site:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the organization’s term for this, but supposing it is accurate, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something I haven’t encountered on competing products’ metrics. A thumbs up for it.
I do need to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties utilizing the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in process, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it really simple for users to sign up for a mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your list. A dual opt-in procedure is better for verifying that the folks subscribing to your list are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated based on a list comprising only email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds quite good — but to be honest, I think there’s a lot of room for improvement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on specific devices or individual pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I link my Getresponse into a growth-hacking instrument named Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the pages I need ). Verticalresponse
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance a little bit tricky at times).
One area I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and move them about an e-newsletter, in practice it is quite clunky to use and may cause accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a useful instrument – it is only that the execution of it could be rather better.
Also, as described above, the CRM instrument might be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of readers you can send to 1000. It would be useful if this could be raised a little, as it would help potential users try the tool out in more’real-world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of strategy to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that begins at $1199, with exact pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Verticalresponse
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of landing pages that enable split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – this functionality is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses on your database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, you might find that hosting it using Getresponse costs $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database but on the number of emails you send per month too. If you’re delighted to set a limit on the amount of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — especially Mailchimp – offer free account for users with a small number of records (but these do not supply the full range of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Verticalresponse
Getresponse represents one of the more cost-effective ways to host and speak with an email database.
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that delivers this’all around’ proposal, and it is what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture types also, especially for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the support offering.
Overall though I speed Getresponse very tremendously – you get substantial bang for your buck with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying as much, or even more functionality as them.
The discounts you receive when paying for a couple of decades of service are extremely generous – you’ll be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own website and providing deliverability data for person e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters really readily.
It includes a useful landing page creator – but bear in mind you have to be on a more expensive plan to get the fully functional version of this.
You are able to try out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and in which they are displayed on your website.
CRM functionality needs to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing structure is a bit perplexing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t allow you to execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Verticalresponse