Description of Getresponse Vacation Autoresponder
Getresponse is primarily an email marketing program that allows you to: Vacation Autoresponder
Import and host a mailing list and also capture data on it
create newsletters which can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email support and various online tutorials / tools.
Sadly, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you these two stations – if telephone support is a deal-breaker for you you might want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve never needed to use it very often (a fantastic thing) but once I have I have discovered it for a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I have received was outstanding, and I haven’t had to wait too much time to chat with an agent; the email support .
Some of the comments I have from our readers does indicate that there do need to be improvements made concerning the quality of service Getresponse offer. As with a lot of these kinds of companies, I anticipate it often boils down to who you get daily. Vacation Autoresponder
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to spot people who didn’t engage with an e-newsletter that you shipped and put them in a segment of readers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it in your emails, and period your future mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, you can discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you could click one of your subscribers and see in which they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and of course there is nothing to prevent you simply designing your HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are presented in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good starting point to get a template and edit it until you’re delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be made in this area. Vacation Autoresponder
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can put them up so that instantly after somebody signals up to your mailing list, they get a welcome message from your business; a week later they could receive a discount deal for some of your products or services; three months later they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact preferences
finished trades / goals
changes in user information
Recently Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you create an individual journey which may be customised to the nth degree.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ program and upward. Vacation Autoresponder
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this respect that the majority of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, that can only be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (where the system shows a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are certainly a useful attribute – then it’s definitely worth looking at among the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 per month, but quite frustratingly, even though the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for a few of the pricier plans (which I guess is exactly what Getresponse want one to do!) .
Getresponse was before its rivals for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Vacation Autoresponder
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is the need to export data to CSV and straight back into your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to include leads to it).
When I saw Getresponse recently introducing a new CRM attribute in their plans I was intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it to carry out rather basic jobs: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site they completed a form on;
you can then send them a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the action they took with regard to this email (clicking on a particular link ) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a record of this communication in the contact’s history. There is currently no way of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects are not displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the stuff it could do on the automation aspect is impressive. I am optimistic that this feature becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive too by comparison to based webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also buy webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key rivals, particularly once you believe you could connect it in using a built-in CRM tool (more about this in a moment). Vacation Autoresponder
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important thing to check at when choosing an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their own website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients collectively, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to take the organization’s term for this, but assuming it’s true, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message in your email analytics – that is something I have not struck on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability nevertheless: to ensure a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I’ve not encountered any deliverability difficulties using the less costly plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you use use one opt-in procedure, the person signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one opt-in process is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion speed and so the amount of readers on your list. A dual opt-in procedure is best for verifying the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated based on a list containing just email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds pretty fine — but to be honest, I think there’s a lot of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on specific devices or pages of your site. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I connect my Getresponse into a growth-hacking instrument called Sumo (that enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and onto the pages I need ). Vacation Autoresponder
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a bit tricky at times).
One area I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of content and move them about an e-newsletter, in practice it is fairly user friendly to use and can cause accidental deletion of material, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a useful tool – it’s just that the implementation of it could be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of readers it is possible to send to 1000. It would be good if this could be raised a little, as it might help prospective users try the tool out in more’real-world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, several additional kinds of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: this begins at $1199, with accurate pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Vacation Autoresponder
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of landing pages that enable split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – this performance isn’t accessible at all on the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly in case you have a fairly large number of email addresses on your own database.
By way of example, in case you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of mails each month to, then you’ll find that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database however on the number of emails you send a month too. If you are delighted to set a limit on the number of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service I could think of that comes from significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – offer completely free account for users with a small number of records (but these don’t offer the full range of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Vacation Autoresponder
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It is also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any rival product that offers this’all round’ proposal, and it is what continues to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms also, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
Overall though I speed Getresponse very highly – you get considerable bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying as much, if not more functionality as them.
The discounts you get when paying upfront for one or two years of support are very generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its own website and providing deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully functional version of the.
You can test out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and where they’re displayed on your site.
CRM performance has to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page addition does not let you execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Vacation Autoresponder