Primary Capabilities Using Aweber
Aweber provides you with all the Following key attributes:
the ability to import / server an email database
a vast range of templates
a few marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third party apps Using Aweber
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat service is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat support.
Furthermore, there’s no hoops to Go through to contact support – relevant phone number and email details may be seen very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest sets of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them look slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a little bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the choice of coding your own too. Using Aweber
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you define. In Aweber, this can be called’Blog broadcasts’, although you can use this feature with any content that has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the website – this can be a big time-saver.
It is worth noting however that You can not use the standard Aweber template designs for RSS-to-email functions – you need to choose from a set of templates which are made specifically for this purpose.
On the plus side, there are quite Some of these to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works ok, but I think there is definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are very likely to seem more consistently and exhibit more faithfully across email clients – however only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be great to find some of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Have to answer some questions about how you collected the information you’re importing. If your list is on the larger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on user actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to some degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — and the application of tags to ascertain what should be routed to whom and when (see previously ).
But I Think this operation should go somewhat further actually – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behaviour can trigger mailouts.
For example, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Using Aweber
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’okay’.
On the other hand It’s very easy To install follow up emails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a little more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or combine automation rules with tagging to create autoresponders act in very funky ways. . .but if you want to make use of autoresponders in really advanced manners, you’re likely going to need to look at other goods, especially Getresponse, which supplies’marketing automation’ functionality that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have yet regarding the reactive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The lack of the operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a lot of campaigns each month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, monitoring the performance of each, and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a few different variations of your email (using either differing content or subject headers), send them to a sample of your information, along with your e-marketing solution will roll out the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales staff that it’s coming back over the upcoming few months, but if you think you’re going to need this operation desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats like open rate, clickthroughs and bounces, You May Also look at a lot of other useful analytics / information, including
the Increase of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Appear to have the ability to acquire more of an overview of information in one place, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current all the reporting data onto a single dashboard (which you can then use to drill down to specifics). Using Aweber
A Great feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this choice.
Aweber Offers a decent range of integrations with different solutions. You will find more than 400 integrations available which enable you to join Aweber to various types of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of them involve committed widgets; others demand including a snippet of code into a site; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug to other software quite as easily as Mailchimp (which appears to be the default option’standard’ email marketing choice for a great deal of programs ), but you should not have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly simple. You can create segments not only based on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, goods purchased and in the future. It’s all very flexible and easy to use.
It is a little bit tricky however To work out how to reach the screen where you make the segments – you basically have to visit some’handle subscribers’ section, search for a number of subscribers and save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at once, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you are a dealership with a mailing list containing a field known as’car model.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in 1 go.
In an Perfect world you’d only be Able to select the relevant segments and deliver the message to all those three groups. With Aweber however – that is not possible. You would need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the air; so ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It is not exactly the best product of its own Kind accessible, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing solution.
The primary Facets of the product That will nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter may be especially critical for some potential users, especially those starting out in e-marketing without a truckload of technical skills (you likely won’t have stuck, but if you do, you can speak with a real person being on an actual telephone line about your issue ).
In Addition, It’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made up your mind on if this is the e-marketing alternative for you, here is a brief breakdown of the important pros and cons of utilizing it: Using Aweber
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – although not the most expensive product of its type out there, it’s cheaper than many comparable options.
It enables you to select whether to subscribe people to your listing on a single or double opt-in basis.
It’s good import functionality, with the option to import a wide assortment of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party applications and programs.
It comes with an extremely large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you may use both field contents and user action (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may like is that all of attributes are available on all programs – unlike some competing goods you do not need to be on more expensive plans to unlock certain functionality.
Nevertheless, The functionality on Aweber – as we’ll see below – isn’t always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons don’t actually apply to very little lists nonetheless – if you have a small email database, several of these competing goods are better worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters which you can send to them. For the sake of a comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these programs are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing Isn’t the Only factor you should base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is for you of course is to avail of its free trial. Using Aweber