Description of Getresponse Unlimited Email Marketing Software
Getresponse is primarily an email marketing app Which Allows you to: Unlimited Email Marketing Software
Import and host a mailing list and also capture data onto it
create newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it’s getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all the key stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and various online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you both of these stations – if telephone service is a deal-breaker for you you might wish to consider Aweber, which still supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve not had to use it quite frequently (a good thing) but when I have I’ve found it to be a small mixed bag (less of a good thing). Some of those live chat support I have received was outstanding, and I have not needed to wait too much time to talk to an agent; the email service .
Some of the feedback I have from our readers does suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these kinds of businesses, I expect it often boils down to that you get daily. Unlimited Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot people who did not engage with an e-newsletter you shipped and set them in a segment of readers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your mails, and time your prospective mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you can click on one of your subscribers and see in which they signed from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls provided; and of course there is nothing to stop you designing your own HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty simple to find a good beginning point to get a template and edit it until you are delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options are not so extensive (only 11 templates are provided – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements which could be made in this area. Unlimited Email Marketing Software
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you personally — you can put them up so that immediately after someone signals up to a mailing list, they get a welcome message from your company; a week later they can get a discount deal for a number of your goods or services; three weeks after they could receive an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, such as:
contributors to certain lists
changes connected preferences
finished trades / goals
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This kind of performance goes way beyond what’s traditionally been on offer from autoresponders, and lets you create a user journey that may be customised to the nth level.
For a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ plan and upward. Unlimited Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, instead of simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse offers something very beneficial in this respect that the majority of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, that can simply be displayed 1,000 times a month.
Additionally, and above all, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse program (where the system indicates a sample of your customers different variations of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they are certainly a useful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 a month, however quite frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I guess is exactly what Getresponse want one to do) .
Getresponse was before its competitors for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone preview around, so you can preview what your email looks like when the screen is employed in either portrait or landscape style. Unlimited Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the need to export information to CSV and back to your email marketing instrument as a way to do mailouts (or the necessity to export data from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – that could possibly do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline based on the page of your site they completed a form on;
you could then send them a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the actions they took in regards to this email (clicking on a particular link etc) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a list of the communication from the contact’s history. There is currently no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, if you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain right to a pipeline and input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the things it can perform on the automation aspect is impressive. I am optimistic that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very competitive too compared to based webinar solutions. For instance, one of the leading webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key rivals, especially once you believe you could connect it in with a built in CRM tool (more on that in a minute ). Unlimited Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always an important thing to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it in their own site:
At GetResponse we’re often asked about the quality of our deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients collectively, nevertheless, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to need to choose the company’s word for this, but supposing it’s accurate, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message on your email analytics – this is something that I haven’t struck on rival goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties using the less costly plans, competing goods do not make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use one opt-in procedure, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one sampling procedure is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your list. A double opt-in procedure is better for verifying that the folks subscribing to a record are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list containing only email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds quite good — but to be honest, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on specific devices or pages of your website. In the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse to a growth-hacking tool called Sumo (that allows me to change pop-ups off for cellular users, as well as display forms exactly as I’d like to and onto the webpages I want). Unlimited Email Marketing Software
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain functionality a bit tricky at times).
One area I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and move them around an e-newsletter, in practice it is fairly user friendly to use and can lead to accidental deletion of content, or positioning of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a useful tool – it’s just that the execution of it might be somewhat better.
Also, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of subscribers it is possible to send to to 1000. It would be good if this could be increased a little, as it might help potential users try the tool out in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing based on requirements (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than most competing platforms. Unlimited Email Marketing Software
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you are on a’Pro’ program or higher
Webinars – this functionality is not available whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially in case you’ve got a fairly high number of email addresses on your database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of emails per month to, you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your database but on the number of emails you send a month too. If you are delighted to limit the number of emails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The only well-known service that I can think of that comes in considerably more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – offer free account for users with a small number of documents (but these do not supply the full range of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Unlimited Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that offers this’all round’ proposition, and it is what proceeds to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture types also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the support offering.
All in all though I rate Getresponse very tremendously – you get substantial bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst supplying as much, or even more functionality as them.
The discounts you receive when paying upfront for one or two decades of service are extremely generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully functional version of the.
You are able to try all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and where they’re displayed on your site.
CRM functionality has to be improved substantially before it could be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page addition doesn’t allow you to perform A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Unlimited Email Marketing Software