Description of Getresponse Twitter Getresponse
Getresponse is primarily an email marketing app that allows you to: Twitter Getresponse
Import and host a mailing list and also catch data onto it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and various online tutorials / tools.
Regrettably, the phone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer these two channels – if telephone support is a deal-breaker for you you might wish to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have not had to use it very often (a fantastic thing) but when I’ve I’ve found it to be a bit of a mixed bag (less of a fantastic thing). Some of the live chat service I’ve received has been excellent, and I have not needed to wait too long to chat with a broker; the email service .
Some of the comments I have from our readers does indicate that there do have to be improvements made concerning the quality of service Getresponse offer. Much like a lot of these types of businesses, I expect it boils down to who you get on the day. Twitter Getresponse
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter you shipped and put them in a section of readers which you can then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it on your emails, and time your prospective mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales webpage on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user information – you could click one of your subscribers and see where they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales tracking) however Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls supplied; and of course there’s nothing to stop you simply designing your own HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good beginning point for a template and edit it before you’re delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements that could be created in this region. Twitter Getresponse
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you — you can put them up so that immediately after someone signs up to a mailing list, they receive a welcome message in your company; a week later they can receive a discount offer for some of your goods or services; three months after they could receive an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages may be triggered by user actions or advice, for example:
contributors to particular lists
changes in contact preferences
finished trades / targets
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a specific link .
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you create an individual journey that can be customised to the nth degree.
To get a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the pricier plans – the’Guru’ program and up. Twitter Getresponse
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads in the event, instead of simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this respect that most of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which can simply be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse program (where the system shows a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a useful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an additional $15 a month, but quite frustratingly, although the add-on permits you to show an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit a’cellphone preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the screen is employed in either portrait or landscape style. Twitter Getresponse
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the necessity to export data to CSV and back into your email marketing tool as a way to do mailouts (or the necessity to export info from the email marketing tool in your CRM to add prospects to it).
When I watched Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – this could possibly eliminate all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it to perform rather basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a particular stage on a revenue pipeline based on the page of your site that they finished a form ;
you can then send a automated email tailored to this pipeline stage a few days later;
and dependent on the actions they took in regards to that email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a list of the communication from the contact’s history. There is currently no method of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, if you click a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you’ve sent to your leads are not displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the things it can perform on the automation side is impressive. I’m hopeful that this feature becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive also by comparison to established webinar solutions. By way of instance, among the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can even purchase webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key competitors, particularly once you believe you could connect it in using a built in CRM tool (more about this in a minute ). Twitter Getresponse
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, however, we are proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to choose the company’s word for this, but assuming it is true, it is a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it is a good idea to use a system called DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems utilizing the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the person registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one opt-in process is that it makes it very easy for users to subscribe to a mailing list; it also generally increases conversion speed and so the amount of subscribers on your list. A dual opt-in process is best for verifying the folks subscribing to a record are using real email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated according to a list containing only real email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty fine — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are provided by Getresponse to change forms off or on on particular devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse into a growth-hacking tool named Sumo (that allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the webpages I need ). Twitter Getresponse
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain functionality a bit tricky at times).
One place I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and transfer them about an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of material, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will result in a useful tool – it is only that the implementation of it might be rather better.
Also, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it limits the number of readers you can send to 1000. It would be useful if that could be increased a little, as it would help prospective users try the tool out in more’real world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this begins at $1199, using accurate pricing based on requirements (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Twitter Getresponse
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
Landing pages – you can simply avail of landing pages that allow split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – that performance isn’t available whatsoever around the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a fairly large number of email addresses on your database.
By way of instance, in case you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of mails per month to, then you’ll find that hosting it using Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database but on the number of emails you send per month too. If you’re delighted to limit the number of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – provide completely free accounts for users with a small number of documents (but these don’t supply the full assortment of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about features? Twitter Getresponse
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any rival product that delivers this’all round’ proposition, and it is what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture types too, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the service offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain situations, substantially so) whilst supplying just as much, if not more functionality as them.
The discounts you receive when paying upfront for a couple of decades of support are extremely generous – you’ll be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and providing deliverability statistics for person e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters really readily.
It comes with a useful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully functional version of the.
You can try all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your website.
CRM functionality has to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Twitter Getresponse