Primary Features Twitter Autoresponder Hootsuite
Aweber provides you with all the Following key attributes:
the capacity to import / host an email database
a wide assortment of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email performance
phone, email and live chat service
integrations with third-party programs Twitter Autoresponder Hootsuite
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat support.
Furthermore, there’s no magic to Go through to get service – related phone number and email details can be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber supply one of the biggest collections of e-newsletters templates available: there are over 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them look slightly dated. I would believe them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the option of coding your own also. Twitter Autoresponder Hootsuite
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you specify. In Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this feature with any content that has an RSS feed.
This functionality is Particularly useful for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your website – this is a big time-saver.
It’s worth noting that You can’t use the normal Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this function.
On the other hand, there are quite A few of these to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works fine, but I believe there’s definitely some massive room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are very likely to appear more consistently and display more reliably across email customers – however merely using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be nice to see a few of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the option to add your subscribers to a certain set of autoresponders, and label them. Not all competing goods allow the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Need to answer some questions about how you gathered the information you’re importing. If your listing is on the bigger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on user activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — and the application of tags to determine what should be sent to whom and when (see previously ).
However, I Think this operation needs to go somewhat further actually – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behaviour can activate mailouts.
By way of example, at Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Twitter Autoresponder Hootsuite
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’okay’.
On the other hand It’s very Straightforward To set up follow up mails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a little more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or unite automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’ll probably need to look at other goods, particularly Getresponse, which provides’advertising automation’ functionality that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have yet seeing the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of the operation is not a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns every month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the operation of every and every sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct variations of your email (using either different content or theme headers), send them into a sample of your information, and your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could make and examine four variations of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it’s coming back over the next few months, but if you think you’re likely to want this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats like open rate, clickthroughs and bounces, you can also look in a lot of other useful analytics / information, including
that the Increase of lists over time
an overview of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can see past opens and clicks etc. at a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Appear to be able to acquire more of an overview of information in one spot, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current most of the reporting data on a single dashboard (which you can then use to drill down to specifics). Twitter Autoresponder Hootsuite
A Great feature of Aweber is that the Flexibility it gives you around how you need to deal with the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing solutions provide their clients with this selection.
Aweber Provides an adequate selection of integrations with different options. You will find more than 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of them involve committed widgets; others demand adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email marketing option for a lot of apps), but you should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly straightforward. You may produce segments not only based on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and simple to use.
It’s a bit tricky however To work out how to get to the screen where you create the segments – you essentially have to visit a’manage subscribers’ section, search for some subscribers and then save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you’re a car dealer with a mailing list comprising a field called’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in 1 go.
In an Perfect world you would only be Able to choose the applicable segments and send the message to all those three groups. With Aweber though – this isn’t possible. You would have to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the broadcast; therefore finally it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I’d say Aweber is a Strong email marketing tool.
It is not exactly the best product of its Kind accessible, but it’s reasonably priced, simple to use and contains many of the main features you’d expect from an email marketing alternative.
The main Facets of the Item That would nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter may be particularly important for some potential users, especially those starting out in e-marketing with no truckload of specialized abilities (you probably won’t have stuck, but if you do, you are able to speak with an actual human being on a real phone line about your issue ).
In Addition, It’s not too Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made up your mind on if this is the e-marketing alternative for you, here is a simple breakdown of the important pros and cons of using it: Twitter Autoresponder Hootsuite
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market which offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it is cheaper than several comparable options.
It enables you to select whether to join people to your listing on a single or double opt-in basis.
It’s good import performance, together with the option to import a broad assortment of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic range of third party tools and apps.
It comes with a very large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you can use both area contents and consumer action (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will have to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that prospective users may enjoy is that all of features are available on all plans – unlike some competing goods you do not have to be on more costly plans to unlock certain performance.
That said, The performance available on Aweber – as we’ll see below – isn’t necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons don’t really apply to very little lists however – if you’ve got a small email database, a number of these competing goods are better worth.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses as outlined above, but they restrict the amount of e-newsletters which it is possible to send them. For the sake of a comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Twitter Autoresponder Hootsuite