Description of Getresponse Trafficwave
Getresponse is primarily an email Advertising program Which Allows you to: Trafficwave
Import and host a mailing list and also catch data onto it
create newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
In addition to email advertising, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email support and various online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you both of these stations – if phone support is a deal-breaker for you then you may wish to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve never needed to use it quite frequently (a fantastic thing) but when I have I have found it for a bit of a mixed bag (less of a good thing). Some of the live chat support I have received has been excellent, and I haven’t had to wait too much time to chat with a broker; the email service less so.
Some of the comments I have from our readers does indicate that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a number of these kinds of businesses, I anticipate it boils down to who you get daily. Trafficwave
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter that you sent and put them in a section of readers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it on your emails, and time your future mailouts based on this information
’email ROI’: by incorporating some tracking code into your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you could click on one of your subscribers and see in which they signed from, where they are found and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied out of the box look somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls supplied; and naturally there is nothing to prevent you simply designing your own HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good beginning point to get a template and edit it before you are happy with the plan.
If you are really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this area. Trafficwave
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you — you can set them up so that instantly after someone signals up to a mailing list, they receive a welcome message from the company; a week later they could get a discount deal for a number of your products or services; three months later they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected preferences
finished transactions / goals
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link .
This kind of performance goes way beyond what has traditionally been available from autoresponders, and allows you to make an individual journey that can be customised to the nth degree.
To get a quick overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ program and up. Trafficwave
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads if, instead of simply directing people to a (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that most of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, that could only be displayed 1,000 times a month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (where the system shows a sample of your customers different versions of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are certainly a helpful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an additional $15 a month, however quite frustratingly, although the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I guess is what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone trailer around, so you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Trafficwave
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the necessity to export data to CSV and back into your email marketing tool as a way to do mailouts (or the need to export data from your email marketing tool in your CRM to include prospects to it).
So when I saw Getresponse recently introducing a new CRM attribute in their plans I was intrigued – this could potentially do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your website they finished a form on;
you could then send a automated email tailored to that pipeline stage a few days later;
and based on the action they took with regard to this email (clicking on a certain link ) you can automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a list of this communication from the contact’s history. There is now no way of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And oddly, if you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects aren’t displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the things it could perform on the automation aspect is impressive. I’m hopeful that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of having your email database along with your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive also by comparison to based webinar solutions. By way of example, among the leading webinar services, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, particularly when you consider you could link it in using a built in CRM tool (more on this in a minute ). Trafficwave
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously an important thing to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients jointly, however, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to choose the organization’s word for this, but assuming it is true, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something that I have not encountered on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability problems utilizing the cheaper plans, competing products don’t force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your record. A double opt-in process is best for verifying that the people subscribing to a list are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated according to a list containing just real email addresses).
The good news here is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are provided by Getresponse to change forms on or off on specific devices or individual pages of your website. At the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I connect my Getresponse into some growth-hacking instrument called Sumo (this enables me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the webpages I want). Trafficwave
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain functionality a bit tricky at times).
1 place I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it is quite clunky to use and can lead to accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a helpful tool – it’s just that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM instrument might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is fully operational and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the amount of readers it is possible to send to 1000. It would be useful if this could be raised a little, as it would help potential users try out the tool in more’real world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on prerequisites (if you’re considering the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Trafficwave
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key features include:
The ability to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of landing pages which allow split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – this performance is not accessible whatsoever around the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses on your own database.
For example, if you’ve got a mailing list containing between 9,000 and 10,000 records which you wish to send an infinite number of emails per month to, then you might discover that hosting it using Getresponse costs $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your database however on how many emails you send a month too. If you are happy to limit the amount of emails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The sole well-known service I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – offer free accounts for users that have a few documents (but these do not supply the entire range of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Trafficwave
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It’s also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any rival product that delivers this’all around’ proposal, and it’s what proceeds to persuade us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made into the data capture forms also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst offering just as much, or even more functionality as them.
The reductions you get when paying upfront for one or two years of service are very generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its own website and supplying deliverability statistics for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page creator – but keep in mind you need to be on a more expensive plan to get the fully functional version of this.
You are able to try out all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your website.
CRM functionality needs to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with users having to cover something of a premium to get the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Trafficwave