Description of Getresponse Totally Free Email Sender Marketing Software
Getresponse is primarily an email Advertising app Which Allows you to: Totally Free Email Sender Marketing Software
Import and host a mailing list and capture data onto it
create newsletters which could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the key features to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer these two channels – if phone service is a deal-breaker for you then you may wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve never needed to use it quite often (a fantastic thing) but once I’ve I have found it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I’ve received has been excellent, and I haven’t had to wait too long to talk to an agent; the email support .
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these types of companies, I expect it boils down to that you get on the day. Totally Free Email Sender Marketing Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter you shipped and set them in a segment of readers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your mails, and time your future mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales page on your website, you can discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you could click on one of your readers and see where they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales tracking) however Getresponse’s reporting tool is decidedly one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box look a bit dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough using the controls provided; and naturally there’s nothing to stop you simply designing your HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty straightforward to find a good beginning point to get a template and edit it until you are delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely some improvements which could be created in this region. Totally Free Email Sender Marketing Software
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can put them up so that instantly after someone signals up to your mailing list, they get a welcome message from your business; a week later they can receive a discount offer for some of your goods or services; three weeks after they could receive an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes in contact preferences
completed transactions / goals
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to make an individual travel that may be customised to the nth level.
To get a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available to the pricier plans – the’Guru’ plan and upward. Totally Free Email Sender Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads if, rather than simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse provides something very useful in this regard that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, that can only be displayed 1,000 times a month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system shows a sample of your users different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a helpful attribute – then it is definitely worth looking at one of the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 a month, however quite frustratingly, even though the add-on permits you to display an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I guess is what Getresponse would like you to do) .
Getresponse was before its competitors for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the screen is used in either portrait or landscape style. Totally Free Email Sender Marketing Software
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is the need to export information to CSV and back to your email marketing instrument in order to do mailouts (or the need to export data from your email marketing tool in your CRM to include prospects to it).
So when I watched Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – this could potentially eliminate all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it in order to carry out quite basic jobs: you could create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a particular stage on a revenue pipeline based on the page of your website they completed a form on;
you can then send them a automated email tailored to this pipeline period a few days later;
and dependent on the action they took with regard to this email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news on the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a list of the communication from the contact’s history. There is now no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, if you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects aren’t displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it can perform on the automation aspect is remarkable. I’m optimistic that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive too compared to established webinar solutions. For instance, among the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, especially when you believe you could connect it in with a built-in CRM tool (more about this in a minute ). Totally Free Email Sender Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important thing to check at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, however, we are pleased to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to take the organization’s term for this, but supposing it’s true, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something that I have not struck on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I’ve not encountered any deliverability difficulties utilizing the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the individual registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the number of readers on your list. A double opt-in procedure is better for verifying that the people subscribing to a record are using actual email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated according to a list containing just email addresses).
Now, the fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty good — but to be honest, I think there is a lot of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on specific devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I connect my Getresponse into some growth-hacking instrument called Sumo (that allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the webpages I want). Totally Free Email Sender Marketing Software
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain functionality just a bit tricky at times).
One place I feel that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of content and transfer them around an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does result in a useful tool – it’s just that the execution of it might be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of readers it is possible to send to to 1000. It would be useful if this could be raised a little, as it might help prospective users try the tool out in more’real world’ scenarios.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional types of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on prerequisites (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than many competing platforms. Totally Free Email Sender Marketing Software
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
landing pages – you can only avail of landing pages that enable split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – that functionality isn’t accessible at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you’ve got a reasonably large number of email addresses onto your database.
By way of instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of emails per month to, you might discover that hosting it using Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database however on the number of emails you send per month too. If you are happy to limit the number of mails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing providers — notably Mailchimp – offer completely free account for users that have a small number of documents (but these don’t supply the full range of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Totally Free Email Sender Marketing Software
Getresponse represents among the more cost-effective tactics to host and speak with an email database.
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any competing product that offers this’all around’ proposition, and it is what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements can be made into the data capture forms too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst offering as much, or even more functionality as them.
The reductions you get when paying for one or two decades of service are extremely generous – you will be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its website and supplying deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters very easily.
It includes a useful landing page creator – but bear in mind you have to be on a more expensive plan to get the fully operational version of the.
You can try out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM functionality has to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Totally Free Email Sender Marketing Software