Main Capabilities Total Email Autoresponder
Aweber provides you with the Following key features:
the ability to import / host an email database
a wide range of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third party apps Total Email Autoresponder
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat service.
Furthermore, there’s no magic to Proceed through to get support – related phone number and email details may be viewed very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber supply one of the biggest collections of e-newsletters templates accessible: you will find more than 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The designs – some of them look slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the choice of communicating your own too. Total Email Autoresponder
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, though you can take advantage of this feature with any material which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this is a large time-saver.
It’s worth noting however that You can’t use the normal Aweber template designs for RSS-to-email purposes – you have to choose from a set of templates that are made specifically for this function.
On the plus side, there are quite Some of them to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works ok, but I think there is definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your emails are likely to seem more consistently and exhibit more reliably across email customers – however only using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be great to find a few of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your data, you are Given the choice to add your readers to a particular pair of autoresponders, and label them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you collected the data you are importing. If your listing is on the bigger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see above).
But I Think this functionality should go a bit further really – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behavior can trigger mailouts.
For instance, at Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Total Email Autoresponder
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’alright’.
On the plus side It’s very easy To set up follow up emails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a little more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or unite automation principles with tagging to create autoresponders behave in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’ll probably should appear at other goods, particularly Getresponse, which provides’advertising automation’ performance that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of tablets and smartphones, this can be a good feature.
1 minor Gripe I have however regarding the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or similar. The lack of the functionality isn’t a dealbreaker by any means, but it will slow you down a little, especially if you are sending a great deal of campaigns every month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the operation of every , and sending the’best’ variant to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of different versions of your email (using either different content or subject headers), send them to a sample of your data, along with your e-marketing solution will roll out the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could make and test four variants of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back over the next few months, but if you think you’re likely to need this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats like open rate, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / advice, such as
that the growth of lists over the years
an Summary of sign up methods
where people are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Appear to have the ability to get more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present all their reporting data onto a single dashboard (which you can then use to drill down to specifics). Total Email Autoresponder
A Great feature of Aweber is the Flexibility it provides you about how you want to handle the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing solutions provide their customers with this selection.
Aweber Offers an adequate selection of integrations with other options. You will find more than 400 integrations available which allow you to connect Aweber to different kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of them involve dedicated widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug to other software quite as easily as Mailchimp (which appears to be the default’standard’ email marketing choice for a lot of programs ), but you should not have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty simple. You can create sections not only depending on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, goods bought and in the future. It’s all very flexible and easy to use.
It’s a bit tricky however To work out how to reach the screen where you make the segments – you essentially have to visit a’handle subscribers’ section, search for some readers and then save the search as a segment.
To be fair, some options (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at once, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you are a car dealer with a mailing list containing a field known as’car version.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three segments in 1 go.
In an Perfect world you would just be Able to select the applicable segments and deliver the message to those three classes. With Aweber however – that is not possible. You would need to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; therefore ultimately it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind available, but it’s reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That will nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter may be particularly critical for some potential users, particularly those starting out in e-marketing with no truckload of technical skills (you probably won’t have stuck, but if you do, you are able to speak with an actual person being on a real telephone line about your issue ).
Additionally, it’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made your mind up on if this is actually the e-marketing alternative for you, here’s a simple breakdown of the important advantages and disadvantages of utilizing it: Total Email Autoresponder
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options out there that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – although not the cheapest product of its kind on the market, it is cheaper than many similar solutions.
It lets you choose whether to join people to your listing on a single or double opt-in basis.
It has good import functionality, with the option to import a wide assortment of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic range of third party tools and programs.
It comes with an extremely large range of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you may use both area contents and user action (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will have to call Aweber for a quote.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users might like is that all of features are available on all plans – unlike some competing products you do not need to be on more costly plans to unlock specific functionality.
That said, The functionality available on Aweber – as we will see below – is not always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not really apply to very little lists nonetheless – if you have a little email database, a number of the competing goods are better worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined above, but they limit the number of e-newsletters which it is possible to send them. For the sake of a comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course is to avail of its free trial. Total Email Autoresponder