Intro Top Rated Email Marketing Software
If I asked you to name an email Marketing tool, what would you say? Top Rated Email Marketing Software
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising has been Dominated by the same large players for the last ten years. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Top Rated Email Marketing Software
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Business, address, business size, list size and even the type of content you plan to send.
Then, you need to confirm your Site (or domain name).
This remains part of the approval process, and MailerLite will Simply ask which email is associated to this domain so they could email you a verification link.
Once you’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you’re a fantastic fit for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and perform with the attributes, but you won’t be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these steps are not perfect for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We’ll get to automations soon, do not worry.)
But if it’s a new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the choice of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Apart from a few additional choices, most of these will follow The same step-by-step process of a normal effort.
So let’s walk you through it.
Once you click on to create your effort, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among their pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Kinds of articles to your email, including videos, product columns, and social links.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can select your classes or sections.
The tab also allows one To develop segment-like rules , in the event your targeting is not quite right.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Top Rated Email Marketing Software
Handling Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential facets of any email marketing program today.
Because highly personalized efforts are necessary if You are searching to increase opens, clicks, and, most importantly, your own conversions.
And while many providers allow you to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or eliminated so.
Here’s what setting up a rule looks like:
Notice the way you can even blend Rules, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or through an Automation principle — that we will get to in a minute — and they don’t have any value besides what you call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple contributors collectively based on a frequent denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their own fields, such as name, company, and nation.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field information in separate columns… or can easily add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much into the form Things here because I have a whole section on this below, but this is the approach I’d recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field information from fresh Subscribers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important to understand this is a feature you may use.
Overall, it is reasonable to state MailerLite has their subscriber Management and personalization features on point. Top Rated Email Marketing Software
If you are not impressed by what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a great base to work from if, like most people, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than a few dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to show it on particular pages.
Despite beginning super fundamental, the form designer lets you To customize everything from the form style, fields, background, name, input fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To envision your own copy in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding extra fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind also prevents users .
Last but certainly not least, you Can assess how your form screens on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good foundation to work from and the editor is at least as easy to use with this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can play the styling options to get it Matched with your own branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you specific coverage for this effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see your readers interacted with your mails compared to another.
Reports for automations are Accessible under the’Automations’ tab, though I found these to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than enough to meet their needs.
What is email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can’t be said for every email advertising program.
After setting your trigger, you can Start adding steps to your workflow.
These steps could be anything from sending an email, including a Delay, a bubble break, or an action, such as transferring a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for transferring Subscribers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficiency here is when creating new mails In the automation workflow builder.
After having an email block to The workflow, you will be asked to add your subject line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve established your email, clicking the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending options.
Finally, your email address will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, which means it’s possible to find an idea of what it contains at a glimpse.
While this process may seem like A grind on paper, it’s really much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find this a downgrade in functionality.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one type of automation You won’t find in MailerLite, and I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with the webpages on your site.
This Sort of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or intend to use, you might want to skip this one. Top Rated Email Marketing Software
The Price of MailerLite is one of the tools largest Selling things, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it’s still an amazing alternative for those starting out.
And what about the top plans?
It ends up, at around half of the Cost of this rivalry generally, MailerLite is undoubtedly among the least expensive options available on the market. Plus, if you’re willing to pay annually, you can also get a much greater discount.
In Reality, I have not been able to locate anything that does the same job, cheaper.
MailerLite is one of those email marketing tools The (very crowded) sector in recent years, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the comments. Top Rated Email Marketing Software