Description of Getresponse Top Email Marketing Software For WordPress
Getresponse is primarily an email Advertising program Which Allows you to: Top Email Marketing Software For WordPress
Import and host a mailing list and also catch data onto it
create newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the key qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and various online tutorials / resources.
Sadly, the phone service has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer you both of these channels – if telephone support is a deal-breaker for you then you might wish to contemplate Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have not had to use it very often (a good thing) but once I’ve I’ve discovered it to be a bit of a mixed bag (less of a good thing). Some of those live chat support I’ve received was outstanding, and I have not had to wait too much time to talk to a broker; the email service less so.
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these types of companies, I expect it boils down to that you get daily. Top Email Marketing Software For WordPress
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter that you shipped and set them in a section of readers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your mails, and period your future mailouts based on this information
’email ROI’: by incorporating some tracking code into your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you could click on one of your subscribers and see in which they signed up from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box seem somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and vision easily enough with all the controls provided; and of course there is nothing to stop you simply designing your own HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it’s generally pretty simple to find a good beginning point for a template and edit it before you’re happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be created in this region. Top Email Marketing Software For WordPress
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can put them up so that instantly after somebody signals up to a mailing list, they receive a welcome message in your business; a week later they could get a discount deal for a number of your products or services; three months after they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the illustration above, and action-based messages may be triggered by user actions or information, for example:
contributors to certain lists
changes connected tastes
completed transactions / goals
changes in consumer information
Lately Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This kind of performance goes way beyond what’s traditionally been on offer from autoresponders, and lets you create a user travel which may be customised to the nth level.
For a quick overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ program and up. Top Email Marketing Software For WordPress
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that most of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (where the machine shows a sample of your customers different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a useful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an extra $15 per month, but very frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I suppose is exactly what Getresponse want you to do) .
Getresponse was ahead of its competitors for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the display is employed in either portrait or landscape style. Top Email Marketing Software For WordPress
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the necessity to export data to CSV and back to your email marketing tool in order to perform mailouts (or the necessity to export info from your email marketing tool into your CRM to add leads to it).
When I saw Getresponse recently introducing a brand new CRM attribute in their plans I was intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how you could use this operation is as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your site that they finished a form on;
you could then send a automated email tailored to this pipeline stage a couple of days later;
and based on the actions they took with regard to this email (clicking on a certain link ) you can automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It is very clever stuff, and I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a list of the communication in the contact’s history. There’s now no method of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, when you click a contact in a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects are not displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and then enter the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the things it could do on the automation aspect is impressive. I am hopeful that this feature gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the same roof is very attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, particularly when you consider that you can link it in using a built-in CRM tool (more on that in a moment). Top Email Marketing Software For WordPress
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously an important point to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their own website:
At GetResponse we’re often asked about the quality of our deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, however, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to need to take the company’s term for this, but supposing it’s true, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something I have not encountered on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on something concerning deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I’ve not encountered any deliverability problems utilizing the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the person registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single opt-in process is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your record. A dual opt-in process is best for verifying the people subscribing to a list are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated based on a list comprising only email addresses).
The fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to change forms on or off on specific devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse to some growth-hacking tool named Sumo (that enables me to switch pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the pages I need ). Top Email Marketing Software For WordPress
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance just a little bit tricky at times).
1 area I think that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and move them around an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of material, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a helpful instrument – it’s just that the implementation of it might be somewhat better.
Additionally, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the amount of subscribers you can send to 1000. It would be good if this could be raised a bit, as it might help potential users try the tool out in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this begins at $1199, using accurate pricing depending on prerequisites (if you are considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Top Email Marketing Software For WordPress
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of landing pages that allow split testing and boundless views if you’re on a’Pro’ program or higher
Webinars – that performance is not accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you’ve got a fairly high number of email addresses onto your database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 documents that you want to send an infinite number of mails each month to, then you might find that hosting it with Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database but on the number of emails you send per month also. If you’re happy to limit the number of mails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service I could think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if less functional offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — especially Mailchimp – provide completely free account for users that have a small number of records (but these do not offer the full range of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Top Email Marketing Software For WordPress
Getresponse represents one of the more cost-effective ways to host and communicate using an email .
It’s also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any competing product that delivers this’all round’ proposition, and it’s what proceeds to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture forms also, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
Overall though I rate Getresponse very highly – you get considerable bang for your dollar with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst offering just as much, if not more functionality as them.
The reductions you get when paying upfront for one or two years of support are very generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its own reporting and thorough split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its own site and supplying deliverability data for individual e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM functionality has to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a bit confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Top Email Marketing Software For WordPress