Description of Getresponse Top Email Marketing Software Features
Getresponse is primarily an email Advertising app Which Allows you to: Top Email Marketing Software Features
Import and host a mailing list and also capture data on it
create newsletters which can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you both of these channels – if phone support is a deal-breaker for you you might wish to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have not had to use it quite often (a fantastic thing) but when I’ve I have discovered it for a small mixed bag (less of a good thing). A number of those live chat support I have received has been outstanding, and I haven’t needed to wait too much time to talk to an agent; the email service .
Some of the comments I have from our readers does suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a number of these kinds of companies, I anticipate it often boils down to who you get daily. Top Email Marketing Software Features
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter you shipped and set them in a section of readers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it in your mails, and time your prospective mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales page on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you can click on one of your subscribers and see where they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting tool is definitely one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied from the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and of course there’s nothing to stop you designing your own HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it’s generally pretty simple to locate a good starting point to get a template and edit it before you are delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options are not very extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely some improvements which could be made in this area. Top Email Marketing Software Features
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can put them up so that immediately after somebody signs up to a mailing list, they get a welcome message in your business; a week after they could receive a discount deal for a number of your products or services; 3 months later they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the example above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes connected tastes
completed trades / goals
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to create a user journey that can be customised to the nth level.
To get a fast overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ program and upward. Top Email Marketing Software Features
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, rather than simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, which could only be displayed 1,000 times per month.
Also, and above all, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (where the machine indicates a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they are unquestionably a helpful attribute – then it is definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an additional $15 per month, however very frustratingly, even though the add-on allows you to show an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is what Getresponse would like one to do!) .
Getresponse was before its competitors for quite a while with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive preview of your e-newsletter – you simply hit a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the display is used in either portrait or landscape mode. Top Email Marketing Software Features
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the need to export data to CSV and straight back into your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to include leads to it).
When I watched Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this functionality would be as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your site they finished a form ;
you can then send them a automated email tailored to this pipeline period a few days later;
and dependent on the action they took in regards to this email (clicking on a certain link etc) you can automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of this communication in the contact’s history. There is now no way of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And oddly, if you click on a contact in a deal pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve sent to your prospects are not displayed. To observe this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a deal right to a pipeline and then enter the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the stuff it could perform on the automation side is impressive. I am optimistic that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive also by comparison to established webinar solutions. By way of example, among the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also buy webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key competitors, especially once you consider you could link it in with a built-in CRM tool (more about this in a minute ). Top Email Marketing Software Features
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always a very important thing to look at when choosing an email marketing tool.
Not all email advertising providers are that forthright in their deliverability prices; but Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s term for this, but assuming it’s true, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something that I haven’t struck on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on something relating to deliverability however: to guarantee a high deliverability rate, it is advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties utilizing the cheaper plans, competing goods don’t force you to invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the person registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and so the amount of subscribers on your record. A double opt-in procedure is better for verifying the people subscribing to a record are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list comprising only email addresses).
The good news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controllers are offered by Getresponse to change forms off or on on specific devices or pages of your site. In the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I connect my Getresponse to a growth-hacking instrument called Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the pages I want). Top Email Marketing Software Features
On the whole, Getresponse is really simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance just a bit tricky at times).
One place I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and transfer them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or positioning of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a useful tool – it is only that the implementation of it could be rather better.
Additionally, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully operational and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of readers you can send to to 1000. It would be good if that could be increased a bit, as it would help potential users try the tool out in more’real world’ situations.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional types of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: that starts at $1199, with accurate pricing depending on prerequisites (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Top Email Marketing Software Features
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of all landing pages which allow split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – that performance is not available at all around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly if you’ve got a fairly large number of email addresses on your database.
For instance, in case you’ve got a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of mails per month to, then you might discover that hosting it with Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your database but on the number of emails you send per month also. If you’re happy to limit the number of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – offer free accounts for users with a small number of records (but these do not supply the full range of features that you get on a paid program ).
As mentioned before, if you are prepared to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about features? Top Email Marketing Software Features
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that offers this’all around’ proposal, and it’s what continues to convince us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture forms too, especially for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the support offering.
All in all though I speed Getresponse very tremendously – you get substantial bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst supplying just as much, if not more performance as them.
The discounts you get when paying for a couple of years of service are very generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own site and supplying deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a useful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and in which they’re displayed on your website.
CRM performance needs to be improved considerably before it could be thought of as a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you can send messages to to 1000.
The landing page add-on doesn’t let you execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Top Email Marketing Software Features