Main Capabilities Top 5 Email Marketing Software
Aweber provides you with the Following key features:
the ability to import / server the email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email functionality
phone, email and live chat support
integrations with third-party programs Top 5 Email Marketing Software
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Additionally, there’s no hoops to Go through to contact support – related phone number and email details may be seen very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber supply one of the biggest collections of e-newsletters templates available: there are over 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them seem slightly dated. I would believe them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the option of coding your own too. Top 5 Email Marketing Software
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you define. In Aweber, this can be known as’Blog broadcasts’, though you can use this attribute with any material that has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from the website – this can be a big time-saver.
It is worth noting however that You can’t use the standard Aweber template designs for RSS-to-email functions – you need to choose from a set of templates which are specifically designed for this function.
On the other hand, there are quite A few of these to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works ok, but I think there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your mails are likely to seem more consistently and exhibit more reliably across email clients – but only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be great to find a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the option to add your readers to a certain set of autoresponders, and label them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Have to answer some questions regarding how you gathered the information you are importing. If your listing is on the larger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on consumer activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — specifically opens and clickthroughs — along with the program of tags to ascertain what should be sent to whom and when (see previously ).
However, I Think this operation needs to go somewhat further actually – tools like Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of example, in Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Top 5 Email Marketing Software
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the plus side it is very easy To install follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a little more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or combine automation rules with tagging to create autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’re likely going to should look at other products, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however seeing the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The absence of this operation is not a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a lot of campaigns every month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a few different variations of your email (using either different content or subject headers), send them to a sample of your data, and your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to make and examine four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales staff that it’s coming back during the upcoming few months, but if you think you’re likely to want this functionality desperately you might be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats like open rate, clickthroughs and bounces, you can also look at a lot of other useful analytics / advice, including
the Increase of lists over time
an overview of sign up approaches
where individuals are opening your email (i.e., geographical location)
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Seem to be able to get more of an summary of information in 1 spot, especially when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all their reporting information on one dashboard (that you can then use to drill down to particulars ). Top 5 Email Marketing Software
A nice feature of Aweber is the Flexibility it provides you around how you want to deal with the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all competing solutions provide their clients with this choice.
Aweber Offers a decent selection of integrations with different solutions. You will find over 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of these involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default’standard’ email advertising choice for a great deal of apps), but you also should not have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Information in Aweber is Fairly simple. You may produce segments not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and simple to use.
It is a bit tricky however To work out how to get to the screen where you create the sections – you essentially have to visit some’handle subscribers’ section, search for some subscribers and then save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you’re a car dealer with a mailing list containing a field known as’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in one go.
In an Perfect world you’d only be Able to choose the applicable segments and send the message to all those 3 groups. With Aweber however – this is not possible. You would have to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the air; therefore finally it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better way.
Overall I’d say Aweber is a Strong email marketing instrument.
It’s not the best product of its Kind accessible, but it’s reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.
The main Facets of the product That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter may be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t get stuck, but if you do, you can talk to a real human being on an actual phone line about your problem).
Additionally, it’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but if you have not made your mind up on whether this is actually the e-marketing alternative for you, here is a brief breakdown of the important advantages and disadvantages of using it: Top 5 Email Marketing Software
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options out there that offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – whilst not the most expensive product of its kind on the market, it is cheaper than several similar solutions.
It enables you to select whether to join people to your listing on a single or double opt-in basis.
It has good import performance, together with the option to import a broad range of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party tools and programs.
It comes with an extremely large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you may use both area contents and user action (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You’ll need to call Aweber to get a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that potential users may like is that all of features are available on all plans – unlike some competing products you do not need to be on more expensive plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we will see below – is not necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t really apply to very small lists nonetheless – if you have a small email database, a number of the competing products are better value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the same amounts of email addresses as outlined above, but they limit the number of e-newsletters which you can send them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing is not exactly the Only factor you should base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you naturally would be to avail of its free trial. Top 5 Email Marketing Software