Description of Getresponse Top 3 Email Marketing Software
Getresponse is primarily an email marketing app Which Allows you to: Top 3 Email Marketing Software
Import and host a mailing list and catch data on it
create newsletters that can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
In addition to email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and assorted online tutorials / resources.
Sadly, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you these two channels – if phone support is a deal-breaker for you you might wish to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have not had to use it very frequently (a fantastic thing) but once I have I have found it to be a small mixed bag (less of a fantastic thing). Some of the live chat service I’ve received was outstanding, and I have not needed to wait too long to talk to an agent; the email service .
Some of the feedback I’ve got from our readers does suggest that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these kinds of companies, I anticipate it boils down to who you get daily. Top 3 Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter you shipped and put them in a segment of subscribers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your mails, and time your prospective mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user info – you can click one of your subscribers and see in which they signed up from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box seem somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and of course there’s nothing to stop you designing your own HTML email template and importing the code for this.
Furthermore, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, so it’s generally pretty simple to locate a good starting point to get a template and edit it until you’re happy with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options are not very extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be made in this region. Top 3 Email Marketing Software
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you — you can put them up so that immediately after somebody signs up to a mailing list, they get a welcome message from the company; a week later they can receive a discount offer for some of your products or services; three months later they could receive an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact preferences
completed trades / targets
changes in consumer information
Lately Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link etc..
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual journey which may be customised to the nth level.
To get a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available to the pricier plans – the’Pro’ plan and upward. Top 3 Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads if, rather than simply directing people to some (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something very beneficial in this regard that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create one landing page, which can simply be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (whereby the system indicates a sample of your users different versions of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a helpful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an extra $15 per month, but quite frustratingly, even though the add-on allows you to show an infinite amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive plans (which I guess is what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the screen is used in either portrait or landscape mode. Top 3 Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is the need to export data to CSV and straight back into your email marketing instrument as a way to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to include prospects to it).
When I watched Getresponse lately introducing a new CRM attribute into their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your website that they completed a form on;
you can then send them a automated email tailored to that pipeline stage a couple of days afterwards;
and based on the actions they took with regard to that email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of the communication in the contact’s history. There is now no way of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And oddly, when you click a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads are not displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it could do on the automation aspect is remarkable. I’m hopeful that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive too by comparison to established webinar solutions. For instance, one of the leading webinar services, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even buy webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, especially when you believe that you can link it in with a built-in CRM tool (more on this in a minute ). Top 3 Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always an important point to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their site:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to need to choose the company’s word for this, but supposing it is true, it’s a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I haven’t struck on rival products’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not struck any deliverability problems using the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in process, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion speed and so the amount of subscribers on your list. A dual opt-in procedure is better for verifying that the folks subscribing to your list are using real email addresses and contributes to cleaner data and more accurate stats (because open rates etc. ) are calculated based on a list containing just real email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on specific devices or pages of your site. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse to some growth-hacking tool named Sumo (that allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the pages I want). Top 3 Email Marketing Software
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance just a little bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of content and move them about an e-newsletter, in practice it’s quite clunky to use and can lead to accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a helpful instrument – it is just that the implementation of it could be somewhat better.
Also, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the number of subscribers it is possible to send to 1000. It would be good if that could be raised a little, as it might help potential users try out the tool in more’real-world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional types of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Top 3 Email Marketing Software
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – that performance isn’t accessible at all on the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly in case you have a fairly high number of email addresses onto your database.
For example, in case you have a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of emails per month to, you might find that hosting it using Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database but on how many emails you send per month too. If you are delighted to limit the number of emails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I could think of that comes from significantly cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing providers — especially Mailchimp – offer completely free accounts for users with a small number of records (but these don’t supply the full range of features that you get on a paid program ).
As mentioned earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about features? Top 3 Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It is also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all round’ proposition, and it’s what continues to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture forms also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
All in all though I rate Getresponse very tremendously – you get substantial bang for your buck with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain situations, significantly so) whilst supplying just as much, if not more functionality as them.
The reductions you get when paying for a couple of years of support are extremely generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing figures on its own website and providing deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page founder – but keep in mind that you have to be on a more expensive plan to get the fully operational version of the.
You can test all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and in which they’re displayed on your site.
CRM performance has to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those supplied by competing products.
The pricing structure is a little perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Top 3 Email Marketing Software