Description of Getresponse Top 10 Email Marketing Software Uk
Getresponse is primarily an email marketing app that allows you to: Top 10 Email Marketing Software Uk
Import and host a mailing list and also capture data on it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and various online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer both of these stations – if telephone service is a deal-breaker for you then you may wish to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I’ve never needed to use it quite frequently (a good thing) but when I have I have discovered it for a bit of a mixed bag (less of a fantastic thing). Some of the live chat support I have received was excellent, and I have not needed to wait too much time to chat with an agent; the email support .
Some of the feedback I’ve got from our readers will suggest that there do have to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these kinds of businesses, I anticipate it boils down to who you get on the day. Top 10 Email Marketing Software Uk
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter you shipped and put them in a section of subscribers which you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your mails, and time your future mailouts based on this information
’email ROI’: by incorporating some tracking code to your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you could click one of your readers and see where they signed from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and naturally there is nothing to stop you simply designing your HTML email template and minding the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty straightforward to find a good beginning point to get a template and then edit it before you’re delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements which could be made in this area. Top 10 Email Marketing Software Uk
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you — you can put them up so that immediately after somebody signals up to a mailing list, they receive a welcome message from the company; a week after they can receive a discount offer for some of your goods or services; three weeks after they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes connected tastes
completed trades / goals
changes in consumer information
Recently Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and lets you make an individual travel which can be customised to the nth degree.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ program and upward. Top 10 Email Marketing Software Uk
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, rather than simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, which could simply be displayed 1,000 times a month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 a month, however very frustratingly, even though the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the screen is employed in either portrait or landscape mode. Top 10 Email Marketing Software Uk
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the necessity to export information to CSV and back to your email marketing tool in order to do mailouts (or the need to export data from your email marketing tool in your CRM to add leads to it).
When I saw Getresponse lately introducing a new CRM attribute into their plans I was intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular point on a revenue pipeline based on the page of your website that they finished a form ;
you can then send them a automated email tailored to this pipeline period a few days later;
and based on the action they took with regard to this email (clicking on a certain link etc) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of this communication from the contact’s history. There’s currently no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, if you click a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing this does not display their history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it could do on the automation side is impressive. I’m hopeful that this feature becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the same roof is very attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of example, among the primary webinar services, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, especially when you consider you could link it in using a built-in CRM tool (more about this in a moment). Top 10 Email Marketing Software Uk
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important point to look at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about that, with this to say about it on their site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, however, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you’re going to have to choose the company’s term for this, but supposing it is true, it’s a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – this is something I have not encountered on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it’s advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties utilizing the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use one opt-in procedure, the individual registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one sampling procedure is that it makes it really simple for users to subscribe to your mailing list; it also generally increases conversion speed and so the amount of readers on your record. A dual opt-in procedure is best for verifying the people subscribing to your list are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated according to a list containing just real email addresses).
Now, the fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there is a lot of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controls are provided by Getresponse to change forms on or off on specific devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse into a growth-hacking instrument called Sumo (that enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and onto the pages I need ). Top 10 Email Marketing Software Uk
Overall, Getresponse is really simple to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance a bit tricky at times).
One area I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of content, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a useful instrument – it is only that the implementation of it might be somewhat better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it limits the amount of readers it is possible to send to to 1000. It would be useful if that could be increased a bit, as it would help potential users try out the tool in more’real-world’ situations.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, several additional kinds of plan to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: this begins at $1199, with exact pricing depending on prerequisites (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Top 10 Email Marketing Software Uk
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of landing pages that allow split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – this functionality isn’t available whatsoever on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you have a fairly large number of email addresses onto your database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of mails each month to, you might discover that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your database however on the number of emails you send a month also. If you’re delighted to set a limit on the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — especially Mailchimp – offer free account for users with a few documents (but these do not offer the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Top 10 Email Marketing Software Uk
Getresponse represents among the more cost-effective ways to host and communicate using an email database.
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that offers this’all around’ proposition, and it is what continues to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture types too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your dollar with this product.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst offering as much, if not more functionality as them.
The discounts you get when paying upfront for one or two decades of service are extremely generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its website and providing deliverability data for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters very easily.
It comes with a useful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully operational version of this.
You are able to try out all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided are not responsive and you can’t control when and in which they’re displayed on your site.
CRM performance has to be improved considerably before it can be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you can send messages to to 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Top 10 Email Marketing Software Uk